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Originally Posted by Ram A few thoughts[list][*]The 500 to my mind is more and more sitting at, "too little car for too much money".[*]As one who sketches cars for love, the Linea is probably one of the best lookers in the country today. Wouldn't it now make for a boy racer with the new engines? |
1) Yes its too less a car if you look at it for the money spent in India. See 500 is a CBU import from Italy, it is sold in India to cater to a niche crowd, who demand something different. You can call it as style statement, status symbol etc
I assume its part of a bigger marketing and brand building strategy more than anything else. My understanding is they are not looking at the sales figures for this model but it was evident that they want to grab the attention of indian customer and they are marketing it subtly but well at the showrooms.
Car has all the basic comforts in it and tons of customization options to cater to the niche crowd. It has modern day safety features also built into it (ABS, Airbags etc) which again caters to the urban crowd from a sales angle in India.
My major crib would be the plastics, though they are a notch above what we get in India. When we pay such a huge premium as duty for the car, we would naturally expect better materials.
Look at the new beetle sold by VW and 500 has the same pitch, only difference being people who wanted a beetle would have already bought em BUT 500 still has a market since it was never that famous in Indian circles
2) Yes Linea has a great potential to be a wholesome drivers car! and that too at a killer price point.
Fiat please give us the bigger engines!!! |