2012 Aria models now Rs 2 Lakh off!

It is raining discounts at Tata Motors and here's the latest one, a massive Rs 2.5 Lakh dealer discount on the Tata Aria.  

We spoke to Tata dealers to learn more and here is what's on offer:

• Rs 2 Lakh discount on Tata Aria vehicles manufactured between July & December 2012 (indicates inventory buildup)
• Rs 2.5 Lakh discount if it is a 2011 model!
• A further Rs 50,000 discount as part of an exchange bonus on the above
• The above offer does not apply to the base Aria Pure LX model
• Rs 50,000 discount on Aria Pure LX vehicles manufactured between July and December 2012, with a further Rs 50,000 exchange bonus
• All Aria variants produced in 2013 get just the Rs 50,000 exchange bonus
• The offers above are subject to dealer availability of stock and the dealers confirmed that deliveries would be completed within 15 to 20 days

A 2012 model Tata Aria Pleasure 2-wheel drive which is priced at Rs 13.75 Lakh (ex Bangalore) can be had for Rs 11.25 Lakh after all discounts. The top end Aria Pride 4 wheel drive after discounts will come in at Rs 14.75 Lakh (ex Bangalore).

The Aria has been a disaster for Tata Motors and a cruel blow to their ambitions to take the brand upmarket. The Aria posted the following sales numbers from September 2012 to February 2013; 25, 147, 341, 5, 52 and 4 respectively. That is a total of 574 units. In comparison, during the same period, Mahindra sold 23,919 units of its XUV 500 while Toyota raked in the moolah with 35,446 Innovas sold. 

Read the comprehensive Team BHP review on the Tata Aria.