BMW most affected by Tesla's Model 3 success

According to a media report, the success of the Model 3 has affected BMW the most. As a percentage of the brand's total sales, BMW has taken the biggest hit among other car companies in the US.

The report states that more Model 3 cars are sold in the US than the Mercedes-Benz C-Class and the BMW 3 Series combined. However, Mercedes has not been affected as badly as BMW because its cars are known for their comfort and class, while BMW cars are known for their performance. The Model 3 has been tested against 3 Series variants, including the M3.

Many customers of economy cars like the Honda Accord, Toyota Camry and the Mazda 3 have traded their cars for a Tesla Model 3. The report suggests that Tesla took the largest number of customers from Toyota, but the Japanese carmaker is not as badly affected as BMW since it has a larger market share in the country. Toyota's market share in the US is said to be 7 times greater than that of BMW.

Source

Image source