Ferrari destroyed 4 lakh counterfeit items in 2023; Including 3 cars

The Italian carmaker also introduced an "Anti-Counterfeiting Reward Scheme" last year.

Italian car brand Ferrari recently revealed an infographic on social media, which shows how it destroyed over 400,000 counterfeit products in 2023.

It includes thousands of fake Ferrari merchandise ranging from eyeglasses to shirts to shoes and much more. However, the standout was the crushing of 3 cars wearing fake prancing horse shields.

As seen from the infographic, the Italian car brand destroyed over 1,00,000 fake clothing items, 91,000 eyeglasses, over 60,000 watches, 57,500+ counterfeit wallets, 30,000 bottles of perfume, 17,000+ pairs of shoes and bags, as well as over 13,000 belts. Ferrari also destroyed 800 kick scooters, over 800 scale models, 1000+ balls and over 11,000 labels.

Ferrari has always been very protective of its brand and logos. The Italian carmaker also introduced an "Anti-Counterfeiting Reward Scheme" last year. This scheme allows people to report a fake Ferrari-branded product to the company. People helping the brand track down counterfeit products receive an "official thank you" and a "complimentary Ferrari gadget".