Mahindra Marazzo & KUV100 to be axed

Mahindra will focus on the more popular SUV segments instead.

It seems Mahindra has finally decided to pull the plug on two slow-selling models. It has been reported that the company plans to discontinue the Marazzo MPV and KUV100 crossover and will focus on the more popular SUV segments instead.

The Marazzo was targeted at the Toyota Innova Crysta and hugely popular Maruti Suzuki Ertiga. Compared to its rivals, the sales of the Marrazzo have been underwhelming, to say the least. Since January 2021, Toyota has sold 19,300 units of the Innova Crysta, while 37,286 units of the Ertiga have left the showroom floor. Mahindra on the other hand has sold just 711 units of the Marazzo.

With plans to axe the MPV in place, Mahindra is unlikely to introduce the long-overdue 1.5-litre turbo-petrol engine on the car. Instead, this motor is expected to debut on the new XUV500 (codenamed: S301) around 2024.

The quirky styling of the KUV100 NXT has failed to strike a chord with the Indian masses. Just 21 cars have been sold since the beginning of this year, whereas its biggest rival, the Maruti Ignis, clocked sales of 16,075 units.

The report states that while the crossover will be taken off the shelves, Mahindra will introduce its electric version sometime next year. The eKUV will come with a 15.9 kWh battery offering a maximum range of 147 km on a single charge.

Source: Autocar India