Maruti Suzuki Subscribe celebrates milestone of 10,000 customers

Models like the Brezza, Baleno, Grand Vitara and Ertiga account for over 53% of the overall subscriptions.

Maruti Suzuki Subscribe has achieved a new milestone of 10,000 new car subscription sales since its inception in July 2020.

Maruti Suzuki Subscribe is a subscription service that offers customers the convenience of driving a brand-new car without the burden of ownership, including insurance, maintenance, and other associated costs. The service added 5,000 new customers in the current financial year and registered a growth of 44% in FY2023-24 over the previous fiscal.

According to the company, more than 65% of the subscriptions were from users opting for a tenure period of 3-4 years. A majority of Maruti Suzuki Subscribe customers are from Delhi-NCR, Mumbai, Hyderabad, Chennai and Bangalore. Models like the Brezza, Baleno, Grand Vitara and Ertiga account for over 53% of the overall subscriptions.

Customers can choose tenures from 1 to 5 years at a fixed monthly rental, decided as per the vehicle running options ranging from 10,000 km to 25,000 km of annual usage. The monthly rentals include vehicle price, registration & RTO expenses, insurance (new & renewal), service & maintenance, and roadside assistance.