News

News

Rumour: Fiat Punto & Linea to be discontinued

  •  

According to media reports, Fiat Chrysler Automobiles (FCA) might be planning to pull the plug on the Fiat brand in India and focus on its Jeep brand. 

It has been reported that the carmaker has already started the process of phasing out the brand and has therefore, discontinued the Punto, Abarth Punto, Linea and Avventura. Fiat dealers have reportedly been asked to allot more showroom space to Jeep vehicles and invest more in marketing the American brand. FCA has close to 70 Jeep dealerships in the country. 35 of its biggest Fiat outlets have been converted into Jeep dealerships to expand the brand's presence.

With SUVs gaining in popularity, FCA launched the Jeep Compass in July 2017. The SUV has been more successful than other Fiat products. The carmaker is also planning to introduce two more SUVs in the next 3 years. These include a sub-4 m compact SUV and a new SUV with 3 rows of seats.

Fiat has a long history in India which dates back to 1905. However, in recent times, the company has struggled to gain a foothold in the market. 

Source: Livemint

 
Driven by india