Tata Avinya EV to be based on JLR's EMA platform

Tata Motors will use a localized version of the EMA platform for its Gen 3 electric cars.

Tata Motors has announced that its upcoming premium EV, Avinya, will share its underpinnings with electric models from JLR. It will be based on the British automaker’s Electrified Modular Architecture (EMA), which will be shared with the next-generation Velar, Evoque and Discover Sport.

Tata Passenger Electric Mobility Ltd and Jaguar Land Rover have signed a Memorandum of Understanding (MoU) for the licensing of JLR’s EMA platform. Tata’s born-electric range will not only adopt JLR’s electric motors and battery packs but will also benefit from the brand’s manufacturing know-how.

According to P B Balaji, Group CFO of Tata Motors, the Avinya will not be the only car to use the EMA architecture. It is likely to spawn a range of EVs, with the former positioned as an alternative to JLR’s premium offerings.

Balaji added that the collaboration would also reduce the development time, advance Tata Motors into advanced electrical and electronic architecture and prepare the brand for future autonomous vehicles.

JLR’s EMA platform will have Level 2+ autonomous capabilities, an integrated propulsion system, battery management and a charging system. It will support over-the-air updates and ultrafast charging.

The first EMA-based models are expected to roll out of JLR’s Halewood factory in the UK in late 2024. To keep costs down, the Avinya will use a localized version of this platform.