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Originally Posted by DHABHAR.BEHRAM Dear all - thank you very much for all your fantastic comments. I kept quiet for 7 days as I was quietly reading everything. Now I need to say some things. Here they are. A small background to my new assignment - first of all, let me state that I am very proud to work for M&M. It is a great place to work. "Auto Passion" in employees is an officially recognized capability. We work, but we also enjoy. We have an Auto Passion Blog. We have an internal Auto Passion Quiz. We have a stalwart amongst us. We call him "Doc". Dr.Krishnamurthy Iyer in his inimitable "shayarana" style comperes the quiz show. The finals are also compered by "Sid" (Siddharth Vinayak Patankar). This show was aired on TV. The winning team got a free Xylo each. We have "Accelerator Awards" given out to employees who have contrbuted notably towards introducing new ideas, new products etc. Why, for a month, I learnt Jazz and Salsa dancing alongside 340 newly joined trainees (we danced to the song "tu hi meri soniye" - wow!). I am supposed to be a GM in the company, so what? Which other company will allow me to do all this? Which other company has the GM's cabin door always open for any engineer to walk in with his ideas? This is the way we are. This helps us to build an unshakeable bond with the company. In my case, recognizing my almost addictive "Actionable Auto Passion" for "Anything 4 Wheel Drive", the management has given me this job. Whew! Now you know! Now, what we in my group can do and what we cannot do - We can do so many things. Your wish list echoes my sentiments completely. However, let me explain. We must respect the law of the land where we sell our vehicles. We in India follow the European norms (EEC). Let's take the best example. What does this mean to the re-birth of the good old CL340? - I want the CL340 in the showrooms as badly as you do, but what does it mean to us today? We must meet "BS4". This means that the vehicle must meet the BS4 emission norms in the category in which you want to buy it, which is with the private registration or the white number plate. Technically, this is the category where the emission norms are the most stringent. This means that we must completely re-engineer the vehicle, not just with a compliant engine but with a suitable driveline as well, which will not only meet the test during initial homologation (it is called "type approval") but it will also meet the test when the car is actually in mass production (it is called COP or "conformity of production"). Now, do you understand what it will take if I have to get the CL340 into the showrooms once again? The XDP4.90 & XD3P engines are history. They do not meet BS4. It is as simple as that.
For undertaking such assignments, "auto passion" is required. We undertake just such work. We pre-empt all rational timelines. We set impossible targets and we meet them. Thar is the result of just such a capability, delivered in record time and now successfully sold overseas. Very soon it will be sold from showrooms across India, and that's a promise.
Now with all this information, please give us your comments, then the information in this thread will be really invaluable.
Best regards,
Behram Dhabhar |
Dear Behram Sir, I read your quote a couple of times and I feel you've asked questions on what it would take for the CL340 to return and also provided the answers to these questions.
I understand that M&M, you and your team have the auto passion of taking up challenging assignments and working towards meeting challenging goals.
The Thar is sure a great product and we all respect and understand that its the result of "Auto Passion"
All of us love the great old CL340 and crave for it and with the auto passion you, your team and M&M share, there should be no reason to stop you and your team working against the challenges, posed by the law EEC, in springing back the little dinosaur to where it rightfully belongs, the roads (I mean offroads).
It may sound greatly challenging to rework and reengineer the vehicle with an appropriate driveline and an engine, however given that the mini SUV market in India is on the verge of growth and preference, I'm sure there would be only applause over the return of the CL340.
Please go on take the plunge, 'Make it happen'! |