The Brezza effect: Ford reduces EcoSport price by up to 1.12 lakhs

Vid6639 · 11th March 2016, 15:48

It looks like within 48 hours of the Brezza launch, Ford has felt the heat and has responded in kind. Prices of the EcoSport have been cut across the board with the diesel variants getting the largest reduction of 1.12 lakhs across all trim levels. With these new prices the EcoSport is now priced smack bang in Brezza territory and infact very close to the prices at the time of launch in 2013.

All variants are now also under Rs. 10 lakhs (ex-showroom, Delhi), which means states like Maharashtra and Karnataka will benefit even more with the lower road tax and also benefit by not attracting the proposed 1% luxury tax.

The top end Titanium+ is now really good VFM under Rs. 10 lakhs with leather seats, 6 airbags, auto headlights, rain sensing wipers, auto dimming mirror over the fully loaded Brezza ZDI+.

Old/new prices given below as well as delta in the prices:

The Brezza effect: Ford reduces EcoSport price by up to 1.12 lakhs-ecosport_prices_march16.jpg

sdp1975 · 11th March 2016, 15:56

Saw some tweets a few minutes ago :

Quote:

Swati Khandelwal ‏@SwatiKJain
Brezza Impact - Ford EcoSport will be available from INR 668,800 (Ex-showroom Delhi, Petrol) and INR 728,800 (Ex-Showroom Delhi, Diesel)

Quote:

Swati Khandelwal ‏@SwatiKJain
Ford India slashes price of its compact SUV EcoSport as Maruti brings in its Vitara Brezza @BloombergTVInd @Maruti_Corp @FordIndia

Dhruba_Nazira · 11th March 2016, 16:05

Quote:

Originally Posted by sdp1975

Saw some tweets a few minutes ago

Quote:
Swati Khandelwal ‏@SwatiKJain
Brezza Impact - Ford EcoSport will be available from INR 668,800 (Ex-showroom Delhi, Petrol) and INR 728,800 (Ex-Showroom Delhi, Diesel) :

Yes, that is the benefit to the customers when there is good competition. Market should not be monopolized. I am liking it

romeomidhun · 11th March 2016, 16:13

Quote:

Originally Posted by sdp1975

Saw some tweets a few minutes ago :

Is that a reduction of almost 1lkah for diesel? Think of the margins they earned till now!

DragonHawk · 11th March 2016, 16:28

IAB reports that Ford has announced a price revision upto 1.12 lakhs on Ecosport. New Delhi ex showroom prices is listed below with old prices in brackets.
1. Ford EcoSport 1.5L Petrol Ambiente – INR 668,800 (INR 722,500)
2. Ford EcoSport 1.5L Petrol Trend – INR 740,900 (INR 818,300)
3. Ford EcoSport 1.5L Petrol Titanium – INR 856,500 (INR 933,900)
4. Ford EcoSport 1.5L Petrol Titanium AT – INR 961,500 (INR 1,036,300)
5. Ford EcoSport 1.0L Petrol Trend+ – INR 818,900 (INR 896,300)
6. Ford EcoSport 1.0L Petrol Titanium+ – INR 945,000 (INR 1,032,400)
7. Ford EcoSport 1.5L Diesel Ambiente – INR 728,800 (INR 841,100)
8. Ford EcoSport 1.5L Diesel Trend – INR 800,900 (INR 913,200)
9. Ford EcoSport 1.5L Diesel Trend+ – INR 848,900 (INR 961,200)
10. Ford EcoSport 1.5L Diesel Titanium – INR 916,500 (INR 1,028,800)
11. Ford EcoSport 1.5L Diesel Titanium+ – INR 975,000 (INR 1,087,300)

I couldn`t check the authenticity of this announcement as Ford is yet to update the new prices in its website. But this is always expected as new kid in the block Brezza is bound to hit it very hard in terms of sales.

Source: http://indianautosblog.com/2016/03/f...ice-cut-224361

M^3 · 11th March 2016, 16:33

Quote:

Originally Posted by sdp1975

Saw some tweets a few minutes ago :

It's official !

Speaking about the price change, Anurag Mehrotra, executive director marketing, sales and service at Ford India said, “ With enhanced competitive edge across the entire Ford EcoSport petrol and diesel line-up, we are happy to extend the joy of owning India’s most loved compact SUV to many more customers and welcome them to the Ford family.”

http://overdrive.in/news/ford-india-...cosport-range/

sukrit7 · 11th March 2016, 16:37

Quote:

Originally Posted by sdp1975

Saw some tweets a few minutes ago :

This is very exciting. New prices are available here: http://indianautosblog.com/2016/03/f...ice-cut-224361

The EcoBoost makes a compelling case, and also gives you extra safety with six airbags.

rakesh_r · 11th March 2016, 16:48

Quote:

Originally Posted by sdp1975

Saw some tweets a few minutes ago :

I was imagining the people who had booked the ecosport now bee lining for the Brezza. Would like to see the same thing for the Creta but unfortunately Hyundai might not do it.
God bless the competition

.

romeomidhun · 11th March 2016, 16:50

The price-cut of Ecosport has drastically - I mean very drastically - changed the equation now. At 30K less than the base Brezza, we will get a Petrol Ecosport. The missing Petrol option for Brezza will be of Ecosport's advantage. Also, at just 30K over base Brezza, Ecosport Diesel is available.

It is common sense from Ford. Other than Ecosport, none of their cars are selling in good numbers. If the numbers of ecosport too is eroded, ford has to pack their bags.

A price-cut for Brezza even before it hits the roads on cards?

It has to go with the 6.6L tag for the base LDi.

Next in line will be Creta. Let's wait and see what Hyundai has on offer - greed, or common sense?

Latheesh · 11th March 2016, 16:51

That is a smart and quick counter move by Ford!

They have not updated their website yet, it does not show the price. Looks like they are in the process of updating!

nikhil_d1106 · 11th March 2016, 17:04

God bless competition!! A welcome and much warranted move from Ford. The Ecosport diesel engine is superior, but people may still go in for the Vitara Brezza given the strong backing of Maruti brand. Guess even after the price cut, discounts could crop up for Ecosport in a few months!!!

M^3 · 11th March 2016, 17:10

A welcome move by Ford. Customers stand to gain a lot as this leaves Maruti with a very small bandwidth to hike prices for Brezza in the near future. It also means that Ford was fleecing customers all this while. I wonder whether they are planning to cut down some features to accommodate the price drops !

hondacity · 11th March 2016, 17:15

Yes I spoke to dealer and it's confirmed. Now diesel ecosport is terrific vfm car. Probably waiting period again for ecosport .

Aragorn · 11th March 2016, 17:23

The price cut on Ecosport seems to reflect in aggregator sites like Carwale:

Here is what I can see as ex-showroom prices for Delhi:

Petrol
Ambiente - 6.68L
Trend - 7.4L
Titanium - 8.56L
Titanium+ - 9.57L
Titanium AT - 10.72L

Ecoboost
Trend+ - 8.18L
Titanium+ - 10.52L

Diesel
Ambiente - 7.28L
Trend - 8.01L
Trend+ - 8.49L
Titanium - 9.16L
Titanium+ - 9.75L

ramzsys · 11th March 2016, 17:39

With this price cut, expect S-cross/Creta customers to visit Ford showroom as well.

11th March 2016, 15:48	#1
Vid6639 Team-BHP Support Join Date: Jul 2006 Location: Bangalore Posts: 17,690 Thanked: 44,154 Times View My Garage	The Brezza effect: Ford reduces EcoSport price by up to 1.12 lakhs It looks like within 48 hours of the Brezza launch, Ford has felt the heat and has responded in kind. Prices of the EcoSport have been cut across the board with the diesel variants getting the largest reduction of 1.12 lakhs across all trim levels. With these new prices the EcoSport is now priced smack bang in Brezza territory and infact very close to the prices at the time of launch in 2013. All variants are now also under Rs. 10 lakhs (ex-showroom, Delhi), which means states like Maharashtra and Karnataka will benefit even more with the lower road tax and also benefit by not attracting the proposed 1% luxury tax. The top end Titanium+ is now really good VFM under Rs. 10 lakhs with leather seats, 6 airbags, auto headlights, rain sensing wipers, auto dimming mirror over the fully loaded Brezza ZDI+. Old/new prices given below as well as delta in the prices: Last edited by Aditya : 11th March 2016 at 17:55.
	(48) Thanks

11th March 2016, 16:28	#5
DragonHawk BHPian Join Date: Oct 2013 Location: KA21 Posts: 533 Thanked: 2,025 Times	Re: Ford EcoSport : Official Review IAB reports that Ford has announced a price revision upto 1.12 lakhs on Ecosport. New Delhi ex showroom prices is listed below with old prices in brackets. 1. Ford EcoSport 1.5L Petrol Ambiente – INR 668,800 (INR 722,500) 2. Ford EcoSport 1.5L Petrol Trend – INR 740,900 (INR 818,300) 3. Ford EcoSport 1.5L Petrol Titanium – INR 856,500 (INR 933,900) 4. Ford EcoSport 1.5L Petrol Titanium AT – INR 961,500 (INR 1,036,300) 5. Ford EcoSport 1.0L Petrol Trend+ – INR 818,900 (INR 896,300) 6. Ford EcoSport 1.0L Petrol Titanium+ – INR 945,000 (INR 1,032,400) 7. Ford EcoSport 1.5L Diesel Ambiente – INR 728,800 (INR 841,100) 8. Ford EcoSport 1.5L Diesel Trend – INR 800,900 (INR 913,200) 9. Ford EcoSport 1.5L Diesel Trend+ – INR 848,900 (INR 961,200) 10. Ford EcoSport 1.5L Diesel Titanium – INR 916,500 (INR 1,028,800) 11. Ford EcoSport 1.5L Diesel Titanium+ – INR 975,000 (INR 1,087,300) I couldn`t check the authenticity of this announcement as Ford is yet to update the new prices in its website. But this is always expected as new kid in the block Brezza is bound to hit it very hard in terms of sales. Source: http://indianautosblog.com/2016/03/f...ice-cut-224361 Last edited by DragonHawk : 11th March 2016 at 16:29.
	(6) Thanks

11th March 2016, 16:50	#9
romeomidhun BANNED Join Date: Nov 2007 Location: IN Posts: 3,381 Thanked: 5,460 Times	Re: The Maruti Vitara Brezza @ Auto Expo 2016 The price-cut of Ecosport has drastically - I mean very drastically - changed the equation now. At 30K less than the base Brezza, we will get a Petrol Ecosport. The missing Petrol option for Brezza will be of Ecosport's advantage. Also, at just 30K over base Brezza, Ecosport Diesel is available. It is common sense from Ford. Other than Ecosport, none of their cars are selling in good numbers. If the numbers of ecosport too is eroded, ford has to pack their bags. A price-cut for Brezza even before it hits the roads on cards? It has to go with the 6.6L tag for the base LDi. Next in line will be Creta. Let's wait and see what Hyundai has on offer - greed, or common sense? Last edited by romeomidhun : 11th March 2016 at 17:17.
	(9) Thanks

11th March 2016, 16:51	#10
Latheesh Senior - BHPian Join Date: Dec 2007 Location: CNN/BLR Posts: 4,341 Thanked: 10,640 Times	Re: The Maruti Vitara Brezza @ Auto Expo 2016 That is a smart and quick counter move by Ford! They have not updated their website yet, it does not show the price. Looks like they are in the process of updating! Last edited by Latheesh : 11th March 2016 at 16:54.
	() Thanks

11th March 2016, 17:04	#11
nikhil_d1106 BHPian Join Date: Feb 2009 Location: Pune Posts: 105 Thanked: 55 Times	Re: The Maruti Vitara Brezza @ Auto Expo 2016 God bless competition!! A welcome and much warranted move from Ford. The Ecosport diesel engine is superior, but people may still go in for the Vitara Brezza given the strong backing of Maruti brand. Guess even after the price cut, discounts could crop up for Ecosport in a few months!!! Last edited by GTO : 12th March 2016 at 19:40. Reason: No acronyms when referring to cars please
	(1) Thanks

11th March 2016, 17:10	#12
M^3 Newbie Join Date: Feb 2015 Location: Chennai Posts: 14 Thanked: 22 Times	Re: The Maruti Vitara Brezza @ Auto Expo 2016 A welcome move by Ford. Customers stand to gain a lot as this leaves Maruti with a very small bandwidth to hike prices for Brezza in the near future. It also means that Ford was fleecing customers all this while. I wonder whether they are planning to cut down some features to accommodate the price drops !
	() Thanks

11th March 2016, 17:15	#13
hondacity BHPian Join Date: Aug 2009 Location: Gurgaon Posts: 215 Thanked: 91 Times	Yes I spoke to dealer and it's confirmed. Now diesel ecosport is terrific vfm car. Probably waiting period again for ecosport .
	() Thanks

11th March 2016, 17:23	#14
Aragorn BHPian Join Date: Apr 2011 Location: Mumbai Posts: 133 Thanked: 207 Times	Re: The Maruti Vitara Brezza @ Auto Expo 2016 The price cut on Ecosport seems to reflect in aggregator sites like Carwale: Here is what I can see as ex-showroom prices for Delhi: Petrol Ambiente - 6.68L Trend - 7.4L Titanium - 8.56L Titanium+ - 9.57L Titanium AT - 10.72L Ecoboost Trend+ - 8.18L Titanium+ - 10.52L Diesel Ambiente - 7.28L Trend - 8.01L Trend+ - 8.49L Titanium - 9.16L Titanium+ - 9.75L
	(1) Thanks

11th March 2016, 17:39	#15
ramzsys Senior - BHPian Join Date: Dec 2006 Location: NH209 Posts: 1,785 Thanked: 1,467 Times	Re: Ford EcoSport : Official Review With this price cut, expect S-cross/Creta customers to visit Ford showroom as well.
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