Team-BHP - Isuzu planning to launch MU-X. EDIT: Launched at Rs. 23.99 lakhs
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-   -   Isuzu planning to launch MU-X. EDIT: Launched at Rs. 23.99 lakhs (https://www.team-bhp.com/forum/indian-car-scene/178336-isuzu-planning-launch-mu-x-edit-launched-rs-23-99-lakhs-9.html)

Quote:

Originally Posted by procrj (Post 4192395)
Surprised that Isuzu went with the 3L option for both 4x2 and 4x4. Maybe they don’t want a sudden surge in sales and looking to slowly ease in and then start bringing in the lower displacement engine.

The 1.9L would surely give the Hexa, XUV and maybe even the S10 Scorpio a run for its money. Hope they get their service experience and product quality right - they can surely give M&M and Tata a run for their money given the quality of their engines.

Yes completely agree there. The 1.9 is a more modern engine. It would also give Isuzu the benefit of a lower excise bracket due to less than 2 Litre engine (which I think is an 8% difference in excise of 16% vs 24%). Isuzu could well have passed this benefit to the user and would be around 1.3 lacs in excise alone.
My feeling is that they should gun for the Hexa, Scorpio and Safari customers and not against the Endeavor and Fortuner.
Recently I went to the Toyota showroom to enquire about the Fortuner and it still has a 6 month waiting period!!
The Toyota has a huge loyal base and I doubt that Isuzu would be able to influence that segment at all.

Review - at Australian launch,

https://www.youtube.com/watch?v=Lwly-DzCvpU

Based on the below Autocar article, it looks like Isuzu will try and come in very price competitive, perhaps a Sub 20 lac ex-showroom price for the 2WD variant!

http://www.autocarindia.com/auto-new...ia-404842.aspx

Quote:

Originally Posted by procrj (Post 4192395)
Maybe they don’t want a sudden surge in sales

Quote:

Hope they get their service experience and product quality right - they can surely give M&M and Tata a run for their money given the quality of their engines
The surge in sales of Dmax Vcross beyond Isuzu's expectation has probably given them a pseudo feeling of achievement in the short run, leading to lack of response from the customer care regarding warranty related replacements of few of the components which look to be affected by localization of parts. If their responsiveness and quality of after sales is no better than the existing players, there is very slim chance of acquiring potential customer base of other manufacturers.


Quote:

Originally Posted by Behemoth (Post 4192445)
The Toyota has a huge loyal base and I doubt that Isuzu would be able to influence that segment at all

Not any chance at all, at least with Isuzu's present level of (non)-responsiveness in India in recent times towards few issues raised by a no of owners.

Quote:

Originally Posted by 84.monsoon (Post 4193846)
Based on the below Autocar article, it looks like Isuzu will try and come in very price competitive, perhaps a Sub 20 lac ex-showroom price for the 2WD variant!

Hope the 'competitive' price won't come at the cost of sub-standard localized parts with minimal QA/QC related checks like few other players!

Going through the D Max thread, feedback regarding the poor parts quality and equally response from Isuzu could not have come at a worse time for Isuzu. But then if Isuzu thinks it can replicate the success it has had in other markets with this kind of poor customer satisfaction in India, they are mistaken. And the fact that they are hardly present and known here does not help matters. Markets are unforgiving and trust once lost would be hard to regain. There is enoughvand more competetion and choices available. Isuzu can take their limited success to their heads to their own peril.

Scoop! Isuzu MU-X brochure leaked ahead of launch

Thanks to Gokul Nathan for sending this brochure in. Heartfelt gratitude for sharing it with other enthusiasts via this Team-BHP page!

Isuzu is expected to launch the MU-X SUV in India on May 11, 2017. Ahead of the SUV's launch, its official brochure has been leaked, revealing all details about the upcoming SUV.

The India-spec Isuzu MU-X will be launched with a 3.0-litre, four-cylinder, VGS turbo diesel engine that will churn out 174 BHP @ 3,600 rpm and 380 Nm of torque @ 1,800 - 2,800 rpm, while being mated to a 5-speed sequential shift automatic gearbox. It will come with a 4x4 drive setup, along with terrain command control with 'shift on the fly' 4x4 select dial. The MU-X will deliver a company-claimed fuel economy of 13.8 km/l.

Suspension setup will include independent double wishbone suspension at the front with coil springs, gas shock absorbers and stabilizer bar, while the rear will get a penta-link suspension with gas shock absorbers and stabilizer bar. The SUV will also be equipped with disc brakes on all four wheels, with the front getting 300 mm ventilated discs while the rear will be equipped with 318 mm discs. The SUV will roll on 255/65 profile tyres wrapped over 17-inch alloy wheels.

Safety features on offer with the India-spec Isuzu MU-X will include anti-lock braking system (ABS), electronic brake force distribution (EBD), brake assist, electronic stability control (ESC), traction control system (TCS), hill start assist (HSA), dual front airbags and pre-tensioners with load limiters for the front seats.

Feature list of the Isuzu MU-X will comprise of projector headlamps, LED DRLs, 6-way power adjustable driver seat, automatic climate control, keyless entry and start system, cruise control, 7-inch infotainment system with 8 speakers and a roof mounted 10-inch DVD entertainment monitor.

The MU-X will be offered with four colour options - Silky White Pearl, Orchid Brown Mica, Cosmic Black Mica and Titanium Silver Metallic. Isuzu will also be offering a standard warranty of 3 years / 1,00,000 km.

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Isuzu planning to launch MU-X. EDIT: Launched at Rs. 23.99 lakhs-new-doc14.jpg
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I do like the understated interiors. It comes across as a practical car. But besides some of the people with know-how, most customers are unaware of the Isuzu brand. It will be a massive task to take on the Innova and I doubt that is even their intention. They probably just want to get a foot in the door that is the Indian market.

From the brochure no manual transmission. Sigh. The central console looks identical to the chevy trailbalizer.

Six airbags and satellite navigtion are two important features that seem to be missing. Any clues if Isuzu provides these in overseas markets?

Quote:

Originally Posted by JediKnight (Post 4195321)
From the brochure no manual transmission. Sigh. The central console looks identical to the chevy trailbalizer.

You'd be surprised to know how much more they have in common.

If Isuzu manages to sell decent numbers for a new cover, then GM executives better pack their bags and give the official notice.

Very much looking forward to see Isuzu brand grow. Also even more exciting to see what kind of products they will be bringing down as the next gen of MuX is jointly developed with Mazda.

This, if priced well can be a practical and no-nonsense alternatives for the Endeavour and Fortuner. My only grouse with the feature list is that they are offering only 2 Airbags, which doesn't do justice to the segment.

Quote:

Originally Posted by JediKnight (Post 4195321)
From the brochure no manual transmission. Sigh. The central console looks identical to the chevy trailbalizer.

Its the same car :) Differences - Exterior cosmetics, bodging, engine and transmission. Interiors are the same.

Chevy Tavera = Isuzu Panther
Chevy Trailblazer = Isuzu MuX

Given all the other safety features like ABS, EBD, brake assist, ESC, TCS, HSA; why would you not provide 6 airbags!

With 6 airbags and navigation included, this could have been a complete product that can give the established brands a difficult time for sure. It still might, but I wouldn't put my money on a 4x4 SUV without 6 airbags.

Seems like a decent package. I only wish they had not used the older 5-Speed Auto and kept the latest 6-Speed Auto. Side/Curtain airbags and rear parking sensors should be available as an options. Other than this, at the right pricing, they should see some decent numbers.


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