New Mitsubishi Lancer. When will it come to India?

devarshi84 · 4th March 2007, 14:55

GR8 news people. NOthin in for us though.

the engine is made in collabration with Hyundai and Diamler Chrysler. and also comes with MIVEC and ALSO COMES WITH CVT.

and also costs only upwars from $14K

. but nothing to take on civic SI yet.

http://www.auto123.com/en/info/news/...py?artid=77392

Auto Reviews | 2008 Mitsubishi Lancer

2008 Mitsubishi Lancer - Automotive News

Mitsubishi Announces Pricing for All-New 2008 Lancer

Note from mod: Do not use more than two smileys per post

grvanand · 4th March 2007, 16:57

The side view looks very much like the new C Class Merc, especially the line on front fender and doors. Were they jointly developed or inspired???

RX135 · 4th March 2007, 23:59

I always liked Lancer's because they had a character of their own.

This one looks too bland and appears without any character of its own. I am somewhat surprised that it appealed to many fellow BHPians, but to me, the front simply sucks and the rear has nothing to write home about.

It may be a fantastic driver's car with a great engine under the hood, but look wise it is just yet another new car.

Dhar's · 25th April 2007, 14:21

By HM standards, if at all HM launches the new 2008 Lancer, they might price it near Accord and keep both Cedia and the old Lancer as well. Thats what they had been doing for past 50 years starting from G'ol Amby. I feel the new 2008 Lancer gets styling cues from out going Galant. at least the front. New Lancer would save Mistu from the dwindled sales due to 2003-2007 Lancer models (sold as cedia in India). Mistu had been seeing some sales since 2006 end after they launched the Ralliart edition of lancer with CVT. HM or Mitsu direclty should definetly bring the new Lancer and phase off other models. This sure will hotten up the B+/D segment with already in new Civic and yet to be launched Corolla (considering that the Lancer gets various engine options and trim levels to compete both with the likes of City/Feista and Civic/Corolla).

theMAG · 25th April 2007, 17:06

Quote:

Originally Posted by tushky

i think cedia looks much better from front.

No it doesnt - not even from the back, or sides, or top or bottom. The earlier Lancer was a beautiful ageless looker

Vid6639 · 25th April 2007, 17:08

Quote:

Originally Posted by theMAG

No it doesnt - not even from the back, or sides, or top or from the bottom.

oi take a closer look with glasses on. I cant stop looking at it from my office window.

I'll post pics in the other thread.

theMAG · 25th April 2007, 17:11

Quote:

Originally Posted by vid6639

oi take a closer look with glasses on. I cant stop looking at it from my office window.

I'll post pics in the other thread.

I looked at it from a NASA-spec telescope.

What level is your office window at to the parked Cedia? I'll give the benefit of the doubt from that angle to you seeing as how you're doing a fabulous job for Lathangi Motors.

rangaraj · 25th April 2007, 17:24

Mitsubishi is desperately trying to pull wool over everyone's eyes by an ad blitz in papers with a rally car and proclaiming how they are rally kings around the world and then sell outdated models. They are still in the Ambassador mode of thinking. Chevy keeps trying to do that with a corvette in ads.. Its like Kawasaki showing a Ninja in the ad and selling a 100cc two stroke bike..God, when will these guys learn that this time and age, these things dont work!!!!

Vid6639 · 25th April 2007, 18:12

Quote:

Originally Posted by theMAG

I looked at it from a NASA-spec telescope.

What level is your office window at to the parked Cedia? I'll give the benefit of the doubt from that angle to you seeing as how you're doing a fabulous job for Lathangi Motors.

ah here see the picchars. also this is not from my window. ill post the window pics tomo.

My office window is on 1st floor.

ps: just realised we are OT. this is for the new Lancer.

payam · 25th April 2007, 18:19

it looks superb guys,i agree with mag it looks much better than cedia

lamborghini · 25th April 2007, 21:52

While the car is superb,
will it sell in India?
Assuming it is launched in India, people will not pay more than 9L for this new gen 'Lancer' (as GTO said, the lancer has a good image but now has also begun having a 7 - 9L mid size car/taxi image)
If they could launch it with a detuned MIVEC engine and aim it at a niche market comprising of enthusiasts who are mainly buying the RS and the likes, rename it and call it the Lancer EVO instead of simply lancer, price it at below 15L OTR with most of the bells and whistles (AC, PS, PW, Alloys, side skirting kit, spoiler, sunroof, leather and mainly ABS and Airbags etc.), they could just about sell it in decent numbers (200 - 300/month). Also, the EVO name will increase sales amongst non-enthusiasts and their kids who have heard of the evo in rallies and want something to show off with to their other friends who are driving civics and octavias.
Who knows, it may actually sell 500+ units/month that way.
But by the time they realise this, it will be way to late.

Sparkie · 25th April 2007, 22:32

Well Mitsubishi isn't all that healthy at the moment though they just turned profitable. And after the Cedia bombing, I doubt they'll bring in this new Lancer.
So do u guys not like the Cedia or something? I sort of found it decent. But I would rather buy a Corolla instead of it, and the Civic if I could dig deeper. The Lancer lost momentum by the time the Cedia was launched. By that time, I just found the Lancer image sort of jaded especially compared to the competition. First, I would update the interiors of the base Cedia a bit, instead of keeping it all black. Then, in a dire need to sell a few cars, drop the price by a lakh. And that might help in selling a few cars, it isn't all that bad a product. I especially liked the shape of the dash. It's just that the Corolla has the momentum.

As far as the looks of the new Lancer are concerned, it seems inspired by the Evo X concept which of course looks awesome but I don't think they have executed it as well with this new car. And as for the topic to the thread, I don't think the '08 Lancer will make it here, so obviously I won't answer when

.

khanak · 26th April 2007, 00:25

If HM continues to offer the old lancer and does not launch the new one in fear that it will bomb like the cedia, its just going to dig a deeper grave for itself. The lancer was a huge success when it was first launched but Mitsubishi failed to keep it updated. Also when they finally decided to launch the Cedia they decided to position it a whole segment above the lancer whereas it should have been a replacement for it. HM & Mitsubishi really need to rethink their strategy for India.

jesal · 26th April 2007, 00:26

is this launched abroad yet ? if this comes out what on earth will they discontinue then

raajks · 26th April 2007, 09:05

Coming to think of it!!!
The 2008 Lancer is already launched. It is the EVO variant that would be lauched in another years time.
It would be great if an EVO can be launched. I am sure ... Mitsubishi India... would not regret it.

Coming to think of Cedia, Based of Viduth's comments... and the new thread on OHC and Civic... Cedia would be a good drivers car.
When I drove the Corolla, I did not feel confident on its handling on turns.

Cedia is a good package... but EVO is the need of the hour

4th March 2007, 14:55	#16
devarshi84 Senior - BHPian Join Date: Jun 2005 Location: Ahmedabad - Tor Posts: 4,024 Thanked: 211 Times View My Garage	GR8 news people. NOthin in for us though. the engine is made in collabration with Hyundai and Diamler Chrysler. and also comes with MIVEC and ALSO COMES WITH CVT. and also costs only upwars from $14K . but nothing to take on civic SI yet. http://www.auto123.com/en/info/news/...py?artid=77392 Auto Reviews \| 2008 Mitsubishi Lancer 2008 Mitsubishi Lancer - Automotive News Mitsubishi Announces Pricing for All-New 2008 Lancer Note from mod: Do not use more than two smileys per post Last edited by tsk1979 : 25th April 2007 at 15:33.
	() Thanks $Received Infraction$

4th March 2007, 16:57	#17
grvanand BHPian Join Date: Jul 2006 Location: Bangalore Posts: 211 Thanked: 0 Times	The side view looks very much like the new C Class Merc, especially the line on front fender and doors. Were they jointly developed or inspired???
	() Thanks

4th March 2007, 23:59	#18
RX135 Senior - BHPian Join Date: Dec 2004 Location: pune Posts: 2,106 Thanked: 75 Times	I always liked Lancer's because they had a character of their own. This one looks too bland and appears without any character of its own. I am somewhat surprised that it appealed to many fellow BHPians, but to me, the front simply sucks and the rear has nothing to write home about. It may be a fantastic driver's car with a great engine under the hood, but look wise it is just yet another new car.
	() Thanks

25th April 2007, 14:21	#19
Dhar's BHPian Join Date: Dec 2006 Location: QLN/TRV/DXB Posts: 420 Thanked: 627 Times View My Garage	By HM standards, if at all HM launches the new 2008 Lancer, they might price it near Accord and keep both Cedia and the old Lancer as well. Thats what they had been doing for past 50 years starting from G'ol Amby. I feel the new 2008 Lancer gets styling cues from out going Galant. at least the front. New Lancer would save Mistu from the dwindled sales due to 2003-2007 Lancer models (sold as cedia in India). Mistu had been seeing some sales since 2006 end after they launched the Ralliart edition of lancer with CVT. HM or Mitsu direclty should definetly bring the new Lancer and phase off other models. This sure will hotten up the B+/D segment with already in new Civic and yet to be launched Corolla (considering that the Lancer gets various engine options and trim levels to compete both with the likes of City/Feista and Civic/Corolla).
	() Thanks

25th April 2007, 17:24	#23
rangaraj BHPian Join Date: Sep 2005 Location: Bangalore Posts: 570 Thanked: 10 Times	Misleading Ads Mitsubishi is desperately trying to pull wool over everyone's eyes by an ad blitz in papers with a rally car and proclaiming how they are rally kings around the world and then sell outdated models. They are still in the Ambassador mode of thinking. Chevy keeps trying to do that with a corvette in ads.. Its like Kawasaki showing a Ninja in the ad and selling a 100cc two stroke bike..God, when will these guys learn that this time and age, these things dont work!!!!
	() Thanks

25th April 2007, 18:19	#25
payam BHPian Join Date: Oct 2006 Location: pune Posts: 924 Thanked: 2 Times View My Garage	it looks superb guys,i agree with mag it looks much better than cedia
	() Thanks

25th April 2007, 21:52	#26
lamborghini Distinguished - BHPian Join Date: Apr 2004 Location: Mumbai Posts: 6,113 Thanked: 5,761 Times View My Garage	While the car is superb, will it sell in India? Assuming it is launched in India, people will not pay more than 9L for this new gen 'Lancer' (as GTO said, the lancer has a good image but now has also begun having a 7 - 9L mid size car/taxi image) If they could launch it with a detuned MIVEC engine and aim it at a niche market comprising of enthusiasts who are mainly buying the RS and the likes, rename it and call it the Lancer EVO instead of simply lancer, price it at below 15L OTR with most of the bells and whistles (AC, PS, PW, Alloys, side skirting kit, spoiler, sunroof, leather and mainly ABS and Airbags etc.), they could just about sell it in decent numbers (200 - 300/month). Also, the EVO name will increase sales amongst non-enthusiasts and their kids who have heard of the evo in rallies and want something to show off with to their other friends who are driving civics and octavias. Who knows, it may actually sell 500+ units/month that way. But by the time they realise this, it will be way to late. Last edited by lamborghini : 25th April 2007 at 21:55.
	() Thanks

25th April 2007, 22:32	#27
Sparkie BHPian Join Date: Apr 2007 Location: Chennai-not at home now Posts: 101 Thanked: 2 Times	Well Mitsubishi isn't all that healthy at the moment though they just turned profitable. And after the Cedia bombing, I doubt they'll bring in this new Lancer. So do u guys not like the Cedia or something? I sort of found it decent. But I would rather buy a Corolla instead of it, and the Civic if I could dig deeper. The Lancer lost momentum by the time the Cedia was launched. By that time, I just found the Lancer image sort of jaded especially compared to the competition. First, I would update the interiors of the base Cedia a bit, instead of keeping it all black. Then, in a dire need to sell a few cars, drop the price by a lakh. And that might help in selling a few cars, it isn't all that bad a product. I especially liked the shape of the dash. It's just that the Corolla has the momentum. As far as the looks of the new Lancer are concerned, it seems inspired by the Evo X concept which of course looks awesome but I don't think they have executed it as well with this new car. And as for the topic to the thread, I don't think the '08 Lancer will make it here, so obviously I won't answer when .
	() Thanks

26th April 2007, 00:25	#28
khanak Senior - BHPian Join Date: Mar 2005 Location: Mumbai/Toronto Posts: 2,799 Thanked: 268 Times View My Garage	If HM continues to offer the old lancer and does not launch the new one in fear that it will bomb like the cedia, its just going to dig a deeper grave for itself. The lancer was a huge success when it was first launched but Mitsubishi failed to keep it updated. Also when they finally decided to launch the Cedia they decided to position it a whole segment above the lancer whereas it should have been a replacement for it. HM & Mitsubishi really need to rethink their strategy for India.
	() Thanks

26th April 2007, 00:26	#29
jesal BANNED Join Date: Apr 2004 Location: Mumbai Posts: 2,323 Thanked: 13 Times View My Garage	is this launched abroad yet ? if this comes out what on earth will they discontinue then
	() Thanks

26th April 2007, 09:05	#30
raajks BHPian Join Date: Aug 2005 Location: BLR Posts: 578 Thanked: 119 Times View My Garage	Coming to think of it!!! The 2008 Lancer is already launched. It is the EVO variant that would be lauched in another years time. It would be great if an EVO can be launched. I am sure ... Mitsubishi India... would not regret it. Coming to think of Cedia, Based of Viduth's comments... and the new thread on OHC and Civic... Cedia would be a good drivers car. When I drove the Corolla, I did not feel confident on its handling on turns. Cedia is a good package... but EVO is the need of the hour
	() Thanks