[romeomidhun]

Originally Posted by needforspeed88

You know, even on an enthusiast forum like Team BHP where most of us crib that there aren't any performance cars which are affordable yet when it comes to putting money where our mouth is, we look the other way. Enthusiasts like us blame manufacturers for not bringing in sporty models yet when they bring in those models we make our choices based on other criteria. The bottom line is that our market is no where near ready for performance cars to sell in viable numbers and with the corona virus episode putting even more pressure on the economy, i don't see the dynamics changing for the foreseeable future.

This will be the reason why Maruti is bringing only the 5-door version of Jimny here, and not the 3-door one.

[swiftnfurious]

There is a lot of passion about TATA on the forum. And even more about the JTP. And the reason is, it delivers. Not one review mentioned anything other than the fun aspect of this small car. Was it perfect - it wasn't. But it was F-U-N.

Now, why did it not scorch the sales chart as it performed?! Lets think a little practical.

1. Price. This is an entry model from TATA. Its (still) expensive at close to 8L OTR. 8L for a small car is L-O-T of money, in India.

2. Fuel Efficiency. For a first time buyer who is a salaried middle class aadmi, FE is a major point, especially at today's fuel prices. And the JTP simply doesnt meet the expectation. My friends who own it vouch for a low 2 digit FE in city. Not enough (to consider), unless people see a 15 kmpl in city and a 20 kmpl in highway. (I used to cringe everytime I had to refuel my Palio GTX, inspite of being much better than an average middle class man. Loved the tank range and fuel efficiency of a Swift - so you get a drift of how a majority thinks. I spent a whole lot of time on the fuel cost calculation while I was thinking of booking a JTP. The other contender was the Figo S and it always had the advantage of better FE inspite of the higher cost. The mental block is hard to overcome).

3. Sales support - JTP was more of a made to order model with less inventory. People expected discounts and there was NONE. We were told that the parent company (TATA) doesnt support with the discount sales and the dealer had to foot any discounts given on the car. The SA mentioned about a customer who was asking for discount in the very first month of launch, saying TATA always gives discount.

4. Lack of diesel - Figo / Aspire had a decent run predominantly because of the diesel engine. A diesel car can be FTD if its tuned well. Ask any Swift D or Figo S owners. Tiago simply didn't have the option or didnt make sense at the possible price point. Fair point to TATA.

5. Ahead of time? If the JTP twins came now (2020), where not many diesel cars are available post the BS6 implementation, it may have helped. When there are no diesel models to compare, people naturally compare apples to apples and that'd have given additional weightage to JTP.

6. Patriotism and Enthusiasm NOT equal to sales. Thats the bitter truth. I cant afford 2 cars, neither can I buy cars every 2-3 years. While JTP is desirable, I have to wait for my buying cycle to happen and if I already have a car, I most likely wouldn't look at the same segment or below to buy a JTP (considering I already have a entry level car).

7. Model range and vastness. Now, if I want to purchase a new car after owning something, I look at the next segment for upgrade, there is no JTP in there (Altroz / Nexon). Would a high set Nexon make a good JTP version? - am doubtful. But Altroz may have. Very practical car and upgradable for a lot of folks in the current scenario where people refuse to buy much bigger cars due to parking woes and congestion. Got a scope for diesel JTP? - HELL YEAH !! Pricing headroom - double yes!!

8. Marketing support. I have never seen an ad for a JTP. The thing is a freakin eye candy - some strong marketing may have pulled interested aam aadmis to check the vehicle in showroom. You simply not only make a stonking car, you market it to be a hit as well.

9. Logistics nightmare. TATA needs to get their act together. In a metro like Chennai, new models take 2 months to be available for a TD / demo car. What nonsense!! I used to call up the guys every weekend to ask about the car (JTP as well as Altroz) and they always said "next week". The enthusiasm became fustration and I never bothered about the Altroz (though I TDed the JTP).

I personally would love to see TATA coming back with an Altroz JTP (and a diesel too in that) and try a second innings; ONLY IF they can take care of the other issues too. Else, dont bother please. You'll make good cars and not be able to sell it and continue to think the market is not matured. The whole point is to have the R-A-N-G-E available for the vast majority to choose from. One halo product will not make the cut for a mass market brand, for that, you need variants in as much line ups as possible.

[gururajrv]

Tata just took 2 steps forward and now 1 step backward!

Why 2 steps forward? Whilst any company from being known for not being so reliable, they took focused on design, quality first and directly jumped onto performance catering. But, post the demise, it’s more or less coming back to step 1 first in focusing on their shortcomings and then most likely would push forward later.

Tiago JTP was one hot small hatch and will always remain as my favorite!

Regards

RV

[suri1989]

Although both JTP twins were indeed great cars, I simply couldn't make up my mind to buy one. The brand kind of lacked aspirational value. The cars in JTP trim did look better, but it simply lacked the flair that you want from a sporty hatch.

[TejasKinger]

From Sirish Chandran on Twitter: Tata Motors has acquired Jayem's 50% stake in JT Special Vehicles.

Source

[jasjotbains]

Came across this article:

Tata Motors to buy Jayem Automotives' stake in joint venture, discontinues JTP
http://toi.in/si8hPZ

So will we see a Altroz/Nexon performance model? I'm not very clear but it seems Jayem has no further role yet the earlier 50-50 venture is now a full subsidiary of TM

[shankar.balan]

Originally Posted by suri1989

Although both JTP twins were indeed great cars, I simply couldn't make up my mind to buy one. The brand kind of lacked aspirational value. The cars in JTP trim did look better, but it simply lacked the flair that you want from a sporty hatch.

JTP. Very difficult to procure and buy. Tata Dealers just never had any for test drive. And we’re totally unresponsive when asked and cajoled for booking.
It was a great idea. But condemned to being a mere flash in the pan because of poor information, availability and even interest to sell. I really would have minded buying one. It would certainly have been more fun than owning a Swift or Other.

[1.2TSI7DSG]

Reports that JTSV to become a fully owned subsidiary of Tata Motors.
Can we expect performance cars from Tata now?

https://timesofindia.indiatimes.com/...w/76362558.cms

[GBX]

Sure the JTP has poor driveability, mediocre FE, no Diesel/CNG option, no brand cache, mediocre headunit, and so on. But of the many competitors which do, none come close to the JTP in terms of fun and performance per dollar. Do you want to keep up with the Joneses or overtake them with one wheel lifted off the ground and a huge smile on your face?

Easily the best sporty car made by an Indian manufacturer. Kudos, Tata.

[Aditya]

Tata Motors Statement

Tata Motors Ltd. (TML), India’s leading automobile company, today informed the stock exchanges that it has signed an agreement to purchase the 50% shareholding of Jayem Automotives in JT Special Vehicles Pvt. Ltd. (JTSV). Further to this announcement, JTSV will become a wholly owned subsidiary of Tata Motors, following the completion of the procedural requirements.

JTSV was formed in 2017 as a 50:50 joint venture between Tata Motors Ltd. and Jayem Automotives to develop high performance versions of TML passenger cars under the “JTP” Brand. The Tiago JTP and Tigor JTP that were launched in 2018, gained much appreciation for their styling and performance, forming a loyal follower base. However, the passenger car industry witnessed a challenging FY19-20, exacerbated with mandatory change in regulations and the current COVID-19 pandemic, which has impacted the demand in this niche category of vehicles. In light of this ongoing scenario, both Tata Motors and Jayem Automotives found it prudent to discontinue this venture. Tata Motors will continue to provide all requisite support and service to customers and users of Tiago JTP and Tigor JTP cars at its select dealerships, ensuring hassle free ownership.

Link to Team-BHP News Article

[haneeshN]

Jayem automotive's stake in JTP will be bought by Tata. It is mentioned Tata will continue to provide support for all JTP cars but it isn't mentioned if Tata will bring the brand back. Would love to see a new set of JTP cars again.

Source: https://m.timesofindia.com/auto/cars...w/76362558.cms:

[Latheesh]

I do not think they would use JTP brand even if they revive their performance division in the future. It did not have any fan following. They may use their shelved name TAMO or TamoS.

[vrprabhu]

Originally Posted by A M

I really hope Tata absorbs JTSV and it becomes the sporty sub-brand within TML similar to the //M, AMG et. al.

Originally Posted by haneeshN

Jayem automotive's stake in JTP will be bought by Tata. It is mentioned Tata will continue to provide support for all JTP cars but it isn't mentioned if Tata will bring the brand back

There is a similar news in The Hindu today.

This is how the stock exchange filing reads -

Company today has signed an agreement to purchase the balance 50% shareholding from the joint venture partner, Jayem Automotive Limited in JT Special Vehicles Private Limited (JTSV), consequent to which JTSV will become a wholly owned subsidiary of the Company, following the completion of the procedural requirements

[akash_v12]

As per the reports, JTP is being taken over by Tata, which should mean that JTP is not dead and we could effectively, be expecting more performance vehicles from Tata as said by fellow BHPian 1.2TSI7DSG.
I really hope Tata listens to the huge following the JTP twins have and brings back the high-performance versions in cars like the Altroz & Nexon.

[GBX]

Some interesting observations from the official press release from Tata to the exchanges.(Credit to vrprabhu for posting the PR in another thread)

Total turnover by JTSV: 17.25Cr
Ex showroom price of Tiago JTP: 6.4L
Approx number of cars sold: 270

If you factor in the higher price of the Tigor, then the number of cars sold drops even further.

Another curious fact from the PR: Tata paid 1L to buyout Jayem's 25lakh shares. I'm sure some among us 270 owners would've liked to purchase a few penny shares as a souvenir at least!

But most important take away from the PR is that Tata doesn't see a market for niche vehicle anytime soon. So any hopes of JTP coming back can be laid to rest, at least in the short term.