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Originally Posted by gaurav_chopra04 The duty on CBU is 110% and that in CKD is about 40%. Also if its a CBU, the exshowrrom price is higher, so on road it is more expensive (tax, insurance etc on ex showroom price), depending on the State...
...The same goes for other manufacturers too. |
I agree with this!
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Originally Posted by gaurav_chopra04 Quote:
Well, I don't think it's feasible for Mitsubishi to start assembling the Evo X in India. They are just testing the waters here at the moment. And jumping in with an assembly plant exclusively for the Evo might set them back.
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The assembly line of Cedia can be used to assemble EVO, yes they will need some investment but the returns will be tremendous. They anyways aren't selling cedia. The will sell more evos at a price of around 35 than the current price. Also they will sell more EVOs than the cedia, and the profit per car will be much more. If an AWD outlander can be assembled, whats it with the EVO, just a few more computers to be sorted. The only thing is that HM dont want to do it! |
Firstly, it's not as simple as it sounds, my friend.
The Cedia's assembly line cannot be used for the new Evo X IMO. The Evo is a far more modern and advanced car than the age-old Cedia and the assembly line will need to undergo several changes for it to be able to assemble the Evo at all. Just 'a few computers' will not be enough. Not to mention the after-sales-service which will need to be revamped if the Evo is sold through the SKD/CKD route. HM/Mitsubishi will need to undertake massive training camps for mechanics and service-employees just so that the service-centres can cater to the Evo customers.
This is definitely not feasible on a small scale.
Secondly, I fail to understand the comparison made between the Evo and the Outlander. Just because the Outlander is assembled, doesn't mean Mitsubishi can give the 'go-ahead' signal for the Evo.
You must remember that the Outlander is an SUV and it has competition in the form of the Fortuner, the Endeavour, the CRV, and the recently introduced Yeti and the Santa Fe, not to mention the X-Trail. (they may not belong to the same segment, but they do fall within the same price-bracket) It has the potential to sell in our market - where SUVs are received well. That's reason enough for Mitsubishi to set-up an assembly line for the Outlander. If they don't, the Outlander would have to be sold through the CBU route and this would make it rather expensive when compared to the competition and hence, wouldn't make sense for Mitsubishi.
The Evo on the other hand has almost nil competition, unless of course you import your own Ford Focus RS or a Subaru Impreza WRX. So the SKD/CKD route would not make sense just yet. It's a 4WD sedan on steroids for crying out loud! It's not an SUV that has more potential in our market! It's a high-performance sedan with the single focus of going fast. So comfort and luxury is a compromise, something people will want when they spend 40 lakhs on a car, in India.
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Originally Posted by gaurav_chopra04 Quote:
The demand for the Evo X is definitely not as much as the A4 3.2 in our kind of market, where people would prefer to spend their 40 lakhs on a status-symbol rather than an out-right performance car.
Most people who are able to afford an expensive car and think of buying one that's worth 40 lakhs are probably middle-aged and would like to buy something that makes them feel that they've arrived in life. And how many of them would want a race-bred, Japanese 4-door sedan on steroids that is meant for the Play-Station generation?
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There is a lot of demand, but at a price. If we are looking at an EVO at 55, a preowned M3 makes more sense at 70ish. there are a lot of people who would love to grab it for around 35-40ish but at 55-60 its all together a different game. |
There might be a lot of demand. But in relative terms, the Evo's demand, even if it was priced at 40 lakhs, would be completely overshadowed by the Audi A4 3.2 FSI. The reason behind this is because the Audi is a complete-package as opposed to the Evo, which is basically a sedan that's focused on racing/rallying/performance. So naturally, enthusiasts are overshadowed by masses. Masses go for the more luxurious Audi where as enthusiasts go in for the Evo.
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Originally Posted by gaurav_chopra04 Quote:
This is just the platform for the entry of the new Lancer that's due sometime next year. |
i doubt it again sir, the first thing on cards if pajero sport, they are losing a lot in Metropolitan cities. |
I cannot comment on this as I'm not aware of the Pajero Sport plan. And please don't 'Sir' me. I don't have the credentials to be christened that yet!
P.S. Please avoid using bold font excessively. It might send out the wrong message to other users. Just a tip.