Thank you GTO for the review. Liked it's crispness and the point about product differentiation.
On a very personal note, let me add that I am not terribly impressed by the car. No doubt, it has adventurous styling but I can't see anything else going for it. I will also say that the styling might be considered over-the-top by some people. I agree with the posts earlier saying that the car is targetted at the "young" buyer and it might just succeed. Here's my version of who might make up a majority of Beat buyers:
a. Young professionals who are single and not getting married in the immediate future. Raison-d-etre: Ridiculously small boot (A* esque). Not enough room in the backseat (max. two people and not generous legroom) and backseat passenger's being made to lean forward to fully grasp the fact that there are windows in a thing called the automobile.
N.B. The engine, gearbox and dynamics are strictly average, hence the performance seeking hot blooded male is not the target.
b. A second car for people with Corollas. Make no mistake, I love the Corolla but I wish they were more adventurous with the styling. Anyway, having the Beat as a second car would make people look at you quizzically and remark, "There's more to this guy than we thought".
N.B. Replace the Corolla with some other sedan (>10 lakhs for a high score in the "doing-well-in-life" index) and this still holds.
c. Women who like the styling enough to ignore the lack of a vanity mirror on the sun-visor might buy it. After I wrote that, I thought that the mirror might be behind the card/toll ticket holder and that it might be a bother. I like the Indica Vista's glovebox, it has the same feature and the Vista has the vanity mirror on the sun-visor.
N.B. Independent women might take to this car, however the Spark might look cuter to them. Not sure about this though.
d. Provided the pricing is spot on, the beat should compete with some versions of the A*. In that case, unless the buyer is concerned about A.S.S. the Beat has the A* beat. So the potential A* buyer is a target.
The Ritz and Swift aren't in the crosswire, I never thought I'd say this, but the Swift is more practical than this car (Ritz even more so) and the looks have been well accepted.
OT: In the side profile picture, the rear end looks quite like the Ritz's; in fact without the spoiler (imagine) the basic shape is very similar.
Please feel free to add/delete/refute any point listed above, this is purely my opinion (absolutely the minority too

).
P.S. In case you really want to know why I assume to be in the minority, just go to your nearest Fiat dealer and look at the Punto. Look at the bare bones, Active 1.2 version. If you see art, you are with me.