Oi. I can't believe I'm reading this thread so late....
First things first. Superb review, GTO. Kudos. Very well written, and thankfully, complimented with the generous dose of pics as should be. Loved it.
I've always loved SUVs. The few BHPians who know me would concur. Dayum, I still miss my Safari.
More to the topic. Ever since the rumours of the launch erupted in 2004, no other car has grabbed my desire as much as this Toyota. Sadly, the rumoured prices at the time were hovering around 14-15 lacs, which brings me to my point. Hate to say this, but the car seems overpriced to me. It's VFM solely due to the fact that the car simply has no competition. Period. In Thailand, the Fortuner retails at approximately 12 lacs INR, close to what Toyota sells the Innova for over there.
I can't help but feel that we're being shortchanged. Sure, the Indian market is still nascent, but that doesn't mean that Toyota can fleece us? I do agree that no company is out here for charity, but.... imagine if Mitsubishi assembled the Montero over here and sold it for 23 lacs. the Fortuner wouldn't be so Fortunate. Neither would the CRV, Xtrail, Endeavour or Captiva.
In developed markets where choice is key, the USP of the Fortuner is its price, and VFM due to the same. A rugged, reliable, powerful workhorse at a reasonable price.
Quote:
Originally Posted by GTO A well-priced 20 lakh product has 5,000 confirmed buyers in 13 days, but a premium-priced 8 lakh product has only 2,600 customers in 2 months! Stuff for a case study man. |
Erm. I'm not quite sure if I'm on target here, but it purely seems like market positioning. The Jazz offers nothing more than the competition (Fabia, i20) apart from the staggering price. Besides, Jazz didn't capture the market's attention like the OHC did. No USP.
The Fortuner, on the other hand, entered the market with buyers salivating over it since inception. The prolonged anticipation, coupled to the fact that there is a dearth of SUVs that tick all the boxes in a SUV-starved Indian market struck home run for Toyota.
The Indian market strategy is not that difficult to predict. For example, if Skoda launches the Yeti diesel for 11 lacs on road, Skoda will have a booking list longer than the lines at Siddhivinayak. Guaranteed. Good diesel SUV/MUV=good chance of success. Addition of price+brand=long queue of buyers.