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Here's how the Honda City is outselling the Skoda Slavia & VW Virtus

Spanning over 5 generations since the late 90s, the Honda City happens to be the oldest surviving nameplate in the Indian mass market passenger vehicle category

BHPian pqr recently shared this with other enthusiasts.

Honda City outruns Skoda Slavia and Volkswagen Virtus:

  • The Honda City continued to be the best-selling mid-size sedan in 2022 and outsold both the newly introduced non-identical VAG twins.

  • Two generations of Honda City with different price positioning are available with a choice of petrol 5MT(4th gen only)/6MT/CVT or hybrid e-CVT or diesel 6MT drivetrain.
  • Skoda Slavia & Volkswagen Virtus are available with either a 1L turbo-petrol engine with a choice of 6MT/6AT gearbox or a performance-oriented 1.5L turbo-petrol engine with a choice of 6MT(Slavia only)/7DSG gearbox.

  • In fact, Honda City, with ₹ 27,000 discounts on petrol only variants (94% mix), has nearly outperformed the VAG twins combined in July 2022.

  • Honda City’s volume is even higher than the combined volume of Maruti Ciaz (petrol-only) and Hyundai Verna (46% diesel mix).
  • Both are priced in the lower spectrum of the mid-size sedan category and are waiting for a generation change.

  • For now, with a 36% share of the mid-size sedan category, the Honda City is effectively defending its territory against various direct competitors with different price positioning.

  • Spanning over 5 generations since the late 90s, the Honda City happens to be the oldest surviving nameplate in the Indian mass market passenger vehicle category (Mercedes E-Class, available since 1995, is the oldest in the luxury category).
  • Among all the available sedans today, the Honda City is the second best-selling car, after the Maruti Dzire.

  • Introduced in 1998, the City accounted for 45% of sales of Honda in India.
  • With 8,59,756 copies sold, City remains the best-selling product in Honda India’s portfolio.

Data: SIAM library.

Here's what BHPian Turbohead had to say on the matter:

I don't think it's fair to compare Virrus/Slavia separately. Both are essentially the same car with slightly different flavours.

When you look at their sales cumulatively, it shows a very different picture- 50% of buyers in this segment are beginning to consider a VAG product seriously and are willing to put up with their sketchy ASC.

Also speaks of how competitive the products are. This is not true in the crossover segment where the Creta/Seltos have a good hold thanks to their packaging (baring safety of course).

In short, people are willing to take risks as long as it's a well rounded package compared to a few years ago.

Here's what GTO had to say on the matter:

Sadly that won't be enough to survive in India!

The Honda City is the king of the C2 sedan segment, and rightly so. It's got a 25-year old reputation in India as the "cannot go wrong" sedan. An all-rounder that pushes all the hot buttons. The City will always have enough sales for sustainability + success, but lesser (and especially older) competition will find the going tough.

I am just wondering why we can't have sedan on stilts like most of the pseudo suv's, that are lovingly known as hatch on stilts.

Sub-4 meter benefits and the resultant volumes on those cars. But we do have many sedan-on-stilt cars as well = example, the Honda CR-V which shares its platform with the Civic, or the Tucson & Elantra platform.

I don't think it's fair to compare Virtus/Slavia separately. Both are essentially the same car with slightly different flavours.

Fair point. But they do have their own identities, distinct styling, dealership network & even slightly different brand perceptions. We did always consider the Duster to be a success (in its heydays) and the Terrano a flop, didn't we?

Here's what BHPian ninjatalli had to say on the matter:

I don't think it's fair to compare Virtus/Slavia separately. Both are essentially the same car with slightly different flavours.

When you look at their sales cumulatively, it shows a very different picture- 50% of buyers in this segment are beginning to consider a VAG product seriously and are willing to put up with their sketchy ASC.

Fair point. Also if the above report was being seen by someone from the VAG management, they wouldn't worry too much considering both Virrus & Slavia came from adjacent production lines from the same factory. And for prior 2022 timelines, they would then consider the Vento & Rapid to compare sales numbers against the City options available over time.

Here's what BHPian thanixravindran had to say on the matter:

Couple of points:

  • City is the golden standard for plush ride sedan for Urban dwellers. So it will be very tough to take away that image.
  • Since City has defended its volume against new entrants and new entrants volume itself is decent enough, where did they got their volume? Combination of outgoing Vento and Rapid volume Plus they took it away from other players like Ciaz and Verna. It is unlikely the sedan segment has expanded as per recent charts.
  • It will be interesting to see how much the 4th generation contributed to the City volumes as they pull the plug later this year. Getting a City below 10L ex showroom is a sweet deal for many.
  • It would be also interesting to breakdown by fuel type to see how the City is faring against the VAG twins fuel-specific alternatives.

Check out BHPian comments for more insights and information.

 
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