Porsche could stop selling EVs in China

Blume made it clear that Porsche was not chasing volumes and would maintain prices at a level “appropriate for Porsche.”

Porsche seems to be having a rough ride in China as far as sales are concerned. In 2024, sales in China slipped by 28 percent to 79,283 cars. The first quarter of 2025 hasn’t been promising either, with demand going down by 42 percent to 9,471 units.

This slump in sales is due to Porsche facing stiff competition from the Chinese in the EV segment. Xiaomi and other car makers are selling electric cars that are cheaper and have more power than a Taycan or a Macan. Now, instead of bringing new affordable models or making price corrections, Porsche is contemplating ending the segment altogether in China.

Speaking at Auto Shanghai 2025, Porsche CEO Oliver Blume admitted the company might stop selling EVs in China in the foreseeable future: “We will see in the next two to three years whether Porsche exists as an electric brand here.”

Blume made it clear that Porsche was not chasing volumes and would maintain prices at a level “appropriate for Porsche.” The upcoming Cayenne EV and the all-electric 718 successor won’t be cheap either.

Blume doesn’t view the 1548 BHP Xiaomi SU7 Ultra as a direct competitor, saying that the cheaper EV can’t match the “driving ability” of a Porsche. The SU7 Ultra costs 529,900 yuan (nearly $73,000) in China, while a base 402-hp Taycan starts at a much steeper 918,000 yuan ($126,000).

Porsche has never invested in China-specific models (long wheelbase), unlike Mercedes, BMW, Audi, etc. Audi, in fact, has created a purely electric sub-brand for China, calling it AUDI (all capitals).

Source: Motor1.com