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TVS debuts 'Built To Order' platform with Apache RR 310

Customers can personalize their bikes on the 'TVS Arive' app or on the web configurator.

TVS has launched its 'Built To Order' (BTO) platform, which offers factory customization options to its customers. The Apache RR 310 is the first offering on this platform.

The BTO platform will enable customers to customize their bikes when making a purchase. The custom bikes will then be built directly at the factory, as per their requirements.

Apache RR 310 customers can select from different graphics, including a special 'Race Replica' livery, black or red coloured alloy wheels and can even get personalized race numbers.

TVS is also offering two performance kits - Dynamic and Race. The Dynamic kit includes fully adjustable front and rear suspension that offers adjustment of preload, rebound and compression damping. The Race kit includes a more aggressive and tucked in handlebar, raised and slightly rear-set footpegs with a knurled finish that allow for a higher lean angle and better straight-line stability. The kit also comes with an anti-rust brass-coated drive chain.

Customers can personalize their bikes on the 'TVS Arive' app or on the web configurator. Once the customization is complete, the total ex-showroom cost of the bike will be updated. The booking amount can be paid online, and customers can select their nearest TVS dealer for the delivery. Customers can also track their orders across different stages of the build process.

 
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