18th June 2007, 13:53
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| BHPian Join Date: Mar 2007 Location: Coventry
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| Tata Motors introduces Magic and Winger Tata Motors introduces Magic and Winger To create new segments in urban and rural passenger transportation, Changing the way people travel [SIZE=3]Tata Motors today announced the launch of a new product range - the Magic and the Winger – in yet another major initiative to change the way people in India travel. The Magic, developed on the platform of the stupendously successful Ace, now brings to urban and rural areas a comfortable, safe, four-wheeler public transportation mode. The Winger range, India’s only maxi-van, offers a perfect blend of the comfort of a car with the spaciousness of a bus for intra-city and long-distance transportation needs. Both the Magic and the Winger are being launched nation-wide, starting with Maharashtra and Gujarat, and will be extended to other parts of the country in due course. The two vehicles will create new segments, and in a complementary manner help cover the entire spectrum of customer needs in mass transportation from the very rural interiors to cities as well as the top-end luxury mass transportation segment. Commenting on the launches, the Executive Director of Tata Motors Commercial Vehicle Business Unit, Mr. P.M. Telang, said, “Tata Motors has always been at the forefront with its commitment to offer transportation solutions which will change the way India travels. The Magic and the Winger are our latest initiatives in that direction, and more will follow. They combine Tata Motors’ traditional engineering excellence with strong customer orientation. We are very hopeful that, in their respective spaces, they will deliver the same success as we have had with our market leading range of commercial and passenger vehicles.” Magic  With an ergonomically designed all-steel cabin, Magic has a flexible seating capacity of 4 to 7 passengers, in pleasant and spacious interiors including comfortable seats and ample legroom for an enjoyable ride for the passengers.Powered by a 16 HP 700 cc water-cooled diesel engine, it will provide the Magic owner with high fuel efficiency and very low maintenance. The 12” tyres provide higher ground clearance, and the rigid front axle can weather tough road conditions. The turning radius of 4.3 metres is agile enough to navigate narrow bylanes and dense traffic. For the driver’s benefit, the Magic has a clearly visible instrument cluster, utility tray and a digital clock in the dashboard and also a radio fitment provision. The Magic meets BS-III emission norms and has been developed for use in any market -- be it urban, semi-urban or rural. It is backed by a 36000 km/12-month warranty. The Magic range is at Rs.2.60 lakhs (ex-showroom Pune). Winger  The Winger seats 9 to13 passengers, with generous saloon space, spacious head and legroom and wide luggage space. Passenger comfort has been further enhanced with all front-facing seats, each with magazine pockets, bottle holders, spot lamps and grab handles, besides a music system. The fully enclosed body, uniquely placed fuel tank, seat belt for every seat, child lock, fog lamps and a demister (compartment ventilation fan) provide complete safety. The robust and rugged suspension ensures both ride comfort and load carrying capacity, while the monocoque design minimises NVH. The Winger is powered by a 2-litre turbo charged diesel engine.The Winger’s versatility allows it to be deployed for both long-distance transportation across different terrains in all weathers and also intra-city needs and adaptation for staff vehicles, hotel and airport transfers, tourist usage, ambulance, and school van among others. The Winger has 11 variants, in three levels of comfort -- standard, deluxe and luxury -- meeting BS-III emission norms and backed with a 1.5 lakh km/18-month warranty. The Winger range starts at Rs.4.70 lakhs (ex-showroom Pune). About Tata Motors Tata Motors is India's largest automobile company, with revenues of US$ 7.2 billion in 2006-07. With over 4 million Tata vehicles plying in India, it is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world's fifth largest medium and heavy truck manufacturer and the second largest heavy bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, and South East Asia and in Australia. Tata Motors and Fiat Auto have formed an industrial joint venture in India to manufacture passenger cars, engines and transmissions for the Indian and overseas markets; Tata Motors also has an agreement with Fiat Auto to build a pick-up vehicle at Córdoba, Argentina. The company already distributes Fiat-branded cars in India. Tata Motors’ international footprint include Tata Daewoo Commercial Vehicle Co. Ltd. in South Korea; Hispano Carrocera, a bus and coach manufacturer of Spain in which the company has a 21% stake; a joint venture with Marcopolo, the Brazil-based body-builder of buses and coaches; and a joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market pickup vehicles in Thailand. Tata Motors has research centres in India, the UK, and in its subsidiary and associate companies in South Korea and Spain. [/SIZE] -- Ends -- |
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18th June 2007, 14:13
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18th June 2007, 14:14
| #3 |
| Team-BHP Support   Join Date: Oct 2005 Location: Hyderabad
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18th June 2007, 14:54
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| BHPian Join Date: Jan 2005 Location: Bangalore
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18th June 2007, 15:16
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| Senior - BHPian  | winger looks nice in silver colour. i have seen every winger in white. thanks for the stickers at the side.  |
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18th June 2007, 15:35
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| Senior - BHPian  Join Date: Oct 2006 Location: Mumbai - The city of Sea Link!!!
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18th June 2007, 15:45
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| BANNED Join Date: Aug 2005 Location: New Delhi
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Infractions: 0/1 (5) | Quote:
The 3.0L TATA engine used on the 407 can take tons of load, this being a 2.0L, if they tune and work on the ratios, can work very well on the winger. Using an engine already in production also helps to keep the costs low. The first version sumo had a 68bhp non turbo 2.0L engine and even with 7-8 people, the sumo could hold 90 all day long. In the winger, a turbo version with 22 more horses will easily hold 95-100 all day long with 10-13 people on board. Ofcourse it will no way be as fast as a qualis/innova, but remember, it priced 2-3 lacs less | |
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18th June 2007, 15:55
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| Senior - BHPian Join Date: Oct 2006 Location: Mumbai - The city of Sea Link!!!
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18th June 2007, 15:58
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| BANNED Join Date: Aug 2005 Location: New Delhi
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18th June 2007, 16:19
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| Senior - BHPian | |
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18th June 2007, 16:21
| #11 | |
| Senior - BHPian Join Date: Oct 2006 Location: Mumbai - The city of Sea Link!!!
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18th June 2007, 16:22
| #12 | |
| Senior - BHPian Join Date: Oct 2006 Location: Mumbai - The city of Sea Link!!!
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18th June 2007, 16:32
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| Senior - BHPian  | Quote:
Seriously, I hope Tata can use this "Magic" trick to wipe the Force Minidor auto's off the face of this earth !! 2.6 l seems a bit steep though.. how much do those Minidors cost? Also noticed that there isnt a rear door on the RHS of the Magic.. this is a good thing.. prevents pple from getting down on the wrong side, right in front of a passing vehicle. | |
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18th June 2007, 17:04
| #14 | |
| Team-BHP Support Join Date: Oct 2005 Location: Hyderabad
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)... Versa also came in with the same pretext but never made it in the market. Its looks never made it a hit with the individual buyers and the petrol only option meant the Taxi trade also gave it a heave-ho. Winger at 4.7l or so will mean a very lucrative deal for the Taxi tread. Not to speak of those corporate buses for its executives and individuals who look at an Innova diesel longingly but can not afford a high cost option such as that. Of course no one "looks" at a Versa any more (if it is still available, that is). | |
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18th June 2007, 17:12
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| BHPian Join Date: Sep 2005 Location: Chennai
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