Please excuse the rather large post- BUT FIAT India's attitude forces me to. Moderators- please excuse the multiple points, but each and every point is noteworthy.
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Don't we see something recurring here?
The moment a newer FIAT gets launched (Note: I say
newer. Not
new. All the FIAT's on Indian roads are decade old designs)- the fanboys are shouting everywhere- Hey! FIAT's BACK- with a B-A-N-G! And yes- The sales go.....well....
B-A-N-G. Bang. Fallen flat. Flat.
Some customers do come in, it is a honeymoon period, and voila! Everyone's shouting-
FIAT sold MORE THAN AVERAGE cars this month. Annnd.....The sales progressively decrease, and in a few months, back to square one.
We've seen this. Multiple times. When the Palio Stile MultiJet SDX came, with the TaMo Sales and ASC backup, all the fanboys were yelling. A few generic quotes from 2008/9:
Quote:
FIAT has bet big on diesel now.
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Quote:
Time for FIAT's comeback, eh?
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Yes- Typical FIAT comeback. Comeback.
Come Back. The sales,
come back to what they were. When the Linea and Punto came, everyone was like:
Quote:
FIAT is back with a BANG!
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B-A-N-G.
So much of a bang really.
The T-Jet came in October 2010, one of the first few comments to GTO's (rather excellent) review was:
Quote:
The T-Jet will be FIAT's comeback car
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The sales numbers-
came back.
Average monthly sales for the Linea have been hovering on the 100+ mark, in 2014. 100+. And, below 500. Suffice to say, FIAT, countless attempts at reinventing the brand have not helped. Not at all. Italian expresso at dealerships...and what not. I was one of the legions of FIAT fanboys, and I'm still not happy. The quality is something you would like to praise yourself on.
And yet- countless reports of interior rattles piss oneself off. Misaligned panels. The car's ARE excellent, but, the brand is lacklustre. Absolutely lacklustre.
I cannot help but notice, that the after sales remains, by and large,
pathetic, to say the least, having witnessed a horror story. The car's driveability is utterly useless. And, then- one hardly ever hears them of making any additional investment.
Additional investment. Not in the form of new dealership. But- in the form of new plants. Upgraded manufacturing plants. Improved marketing. Nope- The advertisement brochures in newspapers are quite low, to say the least.
If I were not into cars, I would've never even realized the Linea was facelifted- as an example. The adverts in dailies are non existent. In stunning contrast, VW's advert's, for the Jetta, a car that costs well in excess of 20 lakhs, and would
never bring in
that many numbers, was a full 2 page, advert.
Every layman knows that the Polo GT twins, are
F-A-S-T. Do they know about a supposedly faster version of the Punto, the 90HP? Nope. T-Jet? Not heard about it. Says volumes about VW's commitment to India, and their investments in the right place, in the form of advertisements.
VW's branding the Polo, as GT helped. Really. BUT- IF-F, FIAT launches the Abarth brand,
how will the common person understand that Abarth is meant to be, umm...sporty?
Suffice to say, FIAT, you'll launch the Punto T-Jet. And it'll go down, faster than the Titanic. Nope, the Titanic sunk slower in comparision. VW made a good hatch- AND provided an auto box.
Inspite of owning Magneti-Marelli, the company responsible for the famed AMT 'box of MSIL and Tata, HOW CAN YOU NOT EQUIP YOUR CARS WITH IT?
Everyone knows that FIAT gave MSIL the MultiJet for the Swift, and lo! The first Swift DDiS was born. Everyone knows what happened next. Six month long waiting periods. Et cetera.
The Palio MJD that came a short while later was...an err.....sales flop.
Their strategy is misleading, and, I hear about a supposed comeback every six months. Tata will come up with their supposed
performance brand, in all probability before FIAT. All the fanboys are lurking behind the excuse- Jeep coming to India. The public's response:
Jeep.
Jeep? Oh- you mean, JEEP.
Another marketing disaster looms ahead. If a company with an excellent history, Land Rover, could not make it good in India, how do you expect Jeep to do well. Eh, FIAT?
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When it comes to buying cars, I'm known to not compromise a bit.
The Punto was launched internationally in 2005. And the Linea and Punto came here, in 2009. I don't fancy driving a 10 year old product, to be woefully honest.
If I pay for a new car, I want a new car.
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Suffice to say, FIAT, my rantings will never stop. I hope you realize from your past mistakes (You never do. Never).
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Furthermore, I request FIAT India to refrain posting such utterly misguiding images on social media.
Ladies and gentlemen, do you believe this to be true, and what do you make of the attached image :
This disgusts me. Badly. Atleast VW is not dishonest in their sales- one of the reasons why I'm preferring the Vento.
This is an utterly cheap tactic, to show that you're actually selling cars. Cheap. Stooped to the lowest levels, on the verge of being called lowlifes, have you, FIAT India.
Photo credits: Respective owners. I would appreciate if the link to this post is pasted on the FIAT India FB page- and on other forms of social media.
Thanks!