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Originally Posted by swiftnfurious The sales figures say that people don't bother much about Maruti over pricing "some" of their cars which also means Maruti has struck the right chords with the mass market consumers! |
Maruti over prizing happens because Maruti have to pay a royalty of 5% to Suzuki. ie, for a 7 Lakh Swift, they pay Rs. 35,000 as Royalty to Suzuki.
Maruti's advantages are its sales and service network which reaches every nook and corner of the country. So, almost anything that Maruti manufactures becomes a hit. Had Dzire been manufactured by any other company in India, it would have sold less than 1000 per month.
And there is a myth going the rounds that Maruti is cheap to maintain. My uncle who liked the Liva raised a concern that he heard Toyota is a foreign brand and hence costlier to maintain than a Maruti. I showed him my mother's Liva's service bills, and he understood that there is no other diesel car cheaper to maintain than an Etios/Liva. But, the fact is that people still 'think' that Maruti is cheaper to maintain while facts says that even a current generation Ford vehicle is cheaper to maintain than a Maruti.
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Originally Posted by swiftnfurious Inspite of the legendary Toyota quality, people still have a problem with the pricing of the Etios/Liva models. If Toyota had priced Etios / Liva couple of ten thousands of rupees lesser than Swift / Dzire, it may have enjoyed better numbers and people might have been tempted to overlook the cheap interiors. |
The fact is Toyota chose to invest the money elsewhere. While Maruti invested on better interiors and a powerful engine, Toyota invested on practicality, reliability, a better drivable engine ( read combo of bigger engine and smaller turbo aka better city drivability ) and even better parts used inside the engine like in the case of piezo electric injectors. The former is easier to identify for the customer since they are seen more clearly. The later is in accordance with the Toyota philosophy of creating durable, practical and ergonomic cars.
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Originally Posted by swiftnfurious And what now Toyota is focusing to bring in the facelifts, those should have been there in the first version itself. I am still NOT sure people are going to give it a second thought, until & unless they re-design the centre console too. |
I agree, these should have been there in the first version itself. Especially the NVH and colour combinations. The red ( an old looking red ) and black combination used on the VXD variants of Etios was one of the worst colour combinations I've ever seen. Not sure, what the designers were thinking.
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Originally Posted by swiftnfurious If Toyota had brought a similar looking console, seats & interiors like the Swift, and then priced it at a premium, people would have preferred Liva over the Swift I believe. |
Again, Toyota design philosophy is not according to what people want from them. It's according to what they think makes sense to the people in long run. So, as you mentioned, the easier bet would have been to give a car like the Swift and charge a premium. That would have sold for sure. I'm glad that Toyota didn't do that and instead concentrated on giving a car with good fundamentals at the cost of gizmos. But would I have preferred a car with a strong fundamentals and gizmos ? Yes, I certainly would.
The same question was asked to Toyota chief in India regarding why they didn't take the easier route of introducing the Yaris, and his answer was that Yaris would have been an easy release for Toyota. But, then it would have taken the same fate as the Jazz which was considered over-prized inspite of being such a fantastic package.
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Originally Posted by swiftnfurious I am a common man & the way I see Figo's success :
Figo has cheap interiors; but then it's priced cheaper too
Figo has lesser power; but then it's priced lesser too
Figo has lesser refinement; but then it's priced lesser too
Figo has lesser FE; but then it's priced lesser too
Figo does not have rear PW; but then it's priced lesser too
Figo has more space than Swift; AND it's STILL priced lesser
Figo has better ride quality; AND it's STILL priced lesser |
And Ford India still continues to be a loss making company in India. The question is if Ford sells a car on loss, should Toyota do the same thing or not ? And Toyotas are not known to do that anywhere in the world. So, why should they do that in India which is after all a small market for them. They would instead hold on to their design philosophies.
Having driven the Fiesta to Munnar and back recently, the experience of driving an Etios is much superior ( read peppier, more ergonomic ). The difference was felt as soon as I switched cars after the trip.
And even though, the Indian customers have given average response to Etios/Liva, it's not the same in South Africa. The Etios/Liva started at number 7, stabilized at number 4, and now is at number 2 and 3 as far as sales is concerned. The only cars that sell more in number there are Toyota Hilux and VW Polo.
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Originally Posted by KarthikK +1 to this, Swiftnfurious!
Like what you mention, the brand value of these Etios twins in Bangalore has taken a hit due to the taxi image. Of late, there are large fleets of airport taxis consisting of yellow board Etios sedans. Maybe Toyota should have restricted the sale for taxi usage a bit, like how Tata placed restrictions on Vista from entering taxi fleets. |
Toyota's are taxi market's favorite in many parts of the world, and it continues to be so in India. Their previous releases like Innova and Qualis were pouched by taxi fleets for the hassle free experience and practicality it offers. The easiest way to shy away taxi customers is to cramp interior space and reduce boot space. And I'm glad Toyota did not do it.
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Originally Posted by KarthikK A Liva V.D would help a lot in taking the competition to the bigger diesel hatches. It is otherwise a good, balanced car which has all the proper backing of a fantastic brand and service network. |
+1 to that. I find it completely illogical that Toyota does not have a VD variant for Liva
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Originally Posted by Vid6639 I specifically questioned why there was no V-D or Vx-D variant when even Maruti has launched the Swift ZDi which is loaded. The response was that diesel model will only be targeted at people who have very high monthly running and they usually don't opt for high end features since they want to reduce monthly expenses. |
Toyota got it wrong there. People in India buy diesel to drive more kms, not to save on cost. In most cases, the monthly expenditure will remain the same.
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Originally Posted by Vid6639 While the Etios has received much needed upgrades and the V-D SP model is a good option, it's still priced higher than it should be. I think it is more than 1lakh over the Dzire. |
But, then Dzire cannot be called a sedan. It's an extended hatch with a boot space comparable to Ford Figo.