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Old 28th June 2020, 16:08   #631
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I really liked the ad , sorry for being odd Apart from the petrol engine, I don't think Altroz lags behind its competitors in any other department. Even the petrol engine I would say "on par!".
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Old 28th June 2020, 16:15   #632
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I am a Tata fanboy, but that's one 5 star cringeworthy ad.

These guys need to take a look at the older Safari and upto some extent the earlier Hexa ads.

Altroz, daddy of premium hatchbacks, they seem to claim. And what about sales, QC and A.S.S? Cause the products are well sorted, but the brand is lagging in these departments. Who's the daddy in those departments? Everyone is "glanzing" at Toyota, Tata.

Last edited by TROOPER : 28th June 2020 at 16:33.
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Old 28th June 2020, 18:36   #633
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From Tata's point of view, they are now pitted against best selling competitors be it the Baleno or the i-20. While this was under the belt a bit, I feel may have been needed to ruffle some feathers and be the talking point to drive foot fall to the showrooms.

Like any advertisement, There is bound to be some amount of exaggeration, but thats fair game and the de facto approach today. We cannot expect inspiring ads like the Safari or Sierra when these cars did not have any competitors and were on uncharted territory (Or am I wrong, cant seem to recall any except the Pajero)
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Old 28th June 2020, 22:25   #634
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Sorry, late to the party, Tata's desperate attempt of taking a potshot at Altroz's rivals reminded me Bajaj Dominar's ads targeted at Royal Enfield, while those ads couldn't hamper sales of Royal Enfield, but they attracted lot of criticism from biker's world. This ad. too would receive the same fate as of Dominar.
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Old 28th June 2020, 23:19   #635
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The 'Hathi mat palo' campiagn backfired on Dominar badly.

And example of a great ad, introducing a brand new car/company.

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Old 29th June 2020, 05:16   #636
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Quote:
Originally Posted by skarthiksr View Post
Tata has just put up an advertisement on Altroz pitching it against the rivals.
Bragging about scoring 5-star safety rating is fine to some extend. But rubbing it on consumers and rival companies face feels a tad too much. TATA, you aren't the only ones to get a 5-star rating.

And looking at the wordings in the ad, I'm pretty sure marketing interns could frame up better ad wordings and concept than this. If you are firing shots, atleast make it real subtle and sensible.

Just need to screw up somewhere don't you, TATA?
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Old 29th June 2020, 13:34   #637
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Here is the new one for Rapid TSI, not bad! At least no offense to any competition directly...

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Old 29th June 2020, 16:18   #638
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Originally Posted by penpavan View Post
I remember there was this ad of Daewoo Cielo - A computerized brain and lot of other high technology images... I used to like that ad. And the other Daewoo ad, which started like "There have always been dreamers..." and the ad ended with "Because we dream, because we do"... I loved these two at that time....
At the time, the Daewoo ads were my favourite. The graphics were stunning.
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Old 4th July 2020, 08:17   #639
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Sharing this Fortuner advert from Australia. We do that and much much more with our 4 wheel drives here and Toyota is THE undisputed champion of the outback.

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Old 4th July 2020, 11:56   #640
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Nice thread !! I still spend some time over weekend watching old car TVC on YouTube .

In my opinion, Maruti Suzuki holds the first place when it comes to TCV. Their commercials focuses on Indian culture and consumer mentality. No doubt they attract more customers to their showroom because of this. Few of the TVCs which are my favorites...

1) Alto-
2) 'Kitna deti hai' campaign -
3) India comes home is MS -
4) Omni -

Credit goes to all creative minds working in respective advertising agencies.
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Old 6th July 2020, 15:17   #641
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As far as diss tracks go, this one was sad. I like the idea and where their heart is. But man, what a lame ad. Feels homemade. Actually no, scratch that. Homemade videos these days are awesome too.

Poor music, poor fonts, loose editing, sad visuals.

Luckily for Tata the others have sad marketing divisions too. So won't expect a fun reply.

If you want to stick it to the man, this is how you do it:



Quote:
Originally Posted by skarthiksr View Post
Tata has just put up an advertisement on Altroz pitching it against the rivals.

https://www.Youtube.com/watch?v=AOXv-6W634k
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Old 6th July 2020, 21:39   #642
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My first ever post on Team-BHP .

When it comes to car ads, Dodge makes some of the best ads.
Here's their latest one celebrating 4th of July, in their own unique way.
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Old 13th October 2020, 10:44   #643
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Last weekend while I was browsing through YouTube videos I came across the Ad for the Subaru Outback and it was such as instant emotional connect.

This company has made some of the best advertisements across various themes. I kept watching Subaru Ads for almost 30 minutes and felt every Ad was worth watching. From an emotional connect perspective these guys have nailed it when it comes to Ad Film Making!

I don't know which one to call my favorite but here are some of the beautiful Ads from Subaru:













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Old 13th October 2020, 10:56   #644
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Don't know if this has been shared here before. If yes, please report to get this post deleted.

Saw this commercial at least two decades ago.

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Old 11th December 2020, 19:01   #645
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Came across yester years cool advertisement of fiat palio...

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