Unveiled: Nissan Micra - The brand's small car for India

designersf · 10th May 2010, 13:48

Quote:

Originally Posted by vikram.vns

Yesterday I have posted my details in Nissan Micra website and in few minutes got a mail from Nissan with a link to photos of Micra in Geneva auto expo.

Within an hour got a call from Lakshmi Nissan, Hyderabad and they were stating that Micra would be launched in second week of June and deliveries would be starting by end of July.

They also stated that if I would like to book the vehicle now I can pay a booking amount of Rs.50000/- which is completly refundable in case I cancel the booking.

Which link? The www.nissanmicra.in website is presently down. The dealer's announcement seems to be right. Second week of June is realistic.

SunilM · 10th May 2010, 21:58

Nissan Motor India has begun soft marketing of its small car Micra which it would launch in July.

The company has started an initiative called "exposure marketing" to build brand awareness and seek insights from prospective buyers on its product.

The car maker has erected special pavilions at high footfall areas like shopping malls in different cities across the country.

The pavilions have interactive LCD display kiosks and shoppers at the mall are encouraged to use these and get a view of the Micra.

"As we gear up for start of sales in July 2010, we are constantly looking at innovative platforms to reach out to our target and prospective customers," said Kiminobu Tokuyama, the company managing director.

The pre-launch marketing activity that started in Pune and Bangalore May 5 will continue till December 2010

Source ET :: Nissan Motor begins soft marketing of small car Micra-Automobiles-Auto-News By Industry-News-The Economic Times

tanwaramit · 11th May 2010, 06:12

Quote:

Originally Posted by designersf

Which link? The www.nissanmicra.in website is presently down. The dealer's announcement seems to be right. Second week of June is realistic.

the website URL is http://nissanmicra.co.in/

Nothing more than a few exterior pictures and submission of details available.

Anandg · 11th May 2010, 06:53

For me, it looks more like a better designed A-Star! from exterior.

hellmet · 11th May 2010, 08:17

Looks crappy, for me. Does Nissan think of this as a revolutionary design or what?

Thad E Ginathom · 11th May 2010, 16:31

Looks good to me too: seems to be a love-it-or-hate-it design!

Quote:

Originally Posted by tanwaramit

the website URL is Nissan Micra

Nothing more than a few exterior pictures and submission of details available.

Whoever is responsible for that site should be shot. Well, no, ok... they should be sacked. They certainly have no right to a job in marketing. This site says, look/close/forget. This is negative marketing!

GTO · 12th May 2010, 14:52

Quote:

Originally Posted by hellmet

Looks crappy, for me. Does Nissan think of this as a revolutionary design or what?

I don't think they do. Simply because, in the A2 segment, its price / FE / space / that sell a car. Not so much revolutionary looks. I have a feeling Nissan's going to get the Micra right. Or it could be just my faith in Japanese engineering / packaging.

SirAlec · 15th May 2010, 12:57

In Jaipur Pink City Honda, Jaipur dealer for Honda is appointed Nissan Dealer.

They are sending me details in evening.

vikram.vns · 16th May 2010, 08:15

Quote:

Originally Posted by SirAlec

In Jaipur Pink City Honda, Jaipur dealer for Honda is appointed Nissan Dealer.

They are sending me details in evening.

Sir,

Did you get any details from the new dealer ?

Mean while found some details and a video about Nissan Micra, PFB the link for the same :

Nissan*Micra K13 (2010 - ) | Car Reviews | Honest John

Nissan*Micra K13 (2010 - ) | Car Reviews | Honest John

Regards,

Vikram

auto-one · 16th May 2010, 10:42

It looks to me that the Micra would sell well, though not become the segment leader.Customers looking for an alternative to the Swift / Ritz may find the Micra appealing. Secondly, if the Micra gets the CVT, it would attract some of the i10 customers too.
The Micra's selling points would be ease of driving, compact dimensions outside, yet sufficient roomy inside,decent ride, certain unique ( for the segment) features like start-stop, and the possibility of sensible pricing.

avishar · 16th May 2010, 12:33

Every car in this hotly contested hatchback scene needs a selling point,i guess the CVT will be micra's USP.

v.anand · 16th May 2010, 13:15

I see this car to rule its segment in terms of quality and features due to Nissan policies as per recent reports. Micra is not going to be a built to price car to cut competition in its segment, its built for all the RHD markets of the world, here in India. Hope, they even launch the TC'ed version of its 1.2 engine producing 100 bhp, which along with its light body, can be the perfect hot hatch. It doesn't look sharp though like the new hatches, but rounded and classical like the original zen, which IMO is its only grouse in the current market. I expect the prices to be on par with Polo and i20 range than Swift, Figo and Punto.

designersf · 18th May 2010, 12:21

They make a Supercharged version with 95bhp although that is not for India. It is extremely lightweight, base model is around 930kgs. I guess this design will age well. It will look the same after 5 years maybe. And ya, the CVT should make it to India.

SCH · 18th May 2010, 20:22

Hi Guys,

Any new info on the Price front ; I mean by when would the price be out. I am contemplating between the Swift K12 series and the Micra, for my wife hence would like to know by when the pricing of the Micra would be announced.

auto-one · 19th May 2010, 09:12

Quote:

Originally Posted by SCH

Hi Guys,

Any new info on the Price front ; I mean by when would the price be out. I am contemplating between the Swift K12 series and the Micra, for my wife hence would like to know by when the pricing of the Micra would be announced.

As far as I know, the Micra would be priced around 4.5 L to 5.0 L.
However there is no official announcement as yet from the company,and its not yet clear when it would be announced.

10th May 2010, 21:58	#152
SunilM BHPian Join Date: Jan 2010 Location: Ahmedabad Posts: 274 Thanked: 51 Times	Nissan Motor begins soft marketing of small car Micra Nissan Motor India has begun soft marketing of its small car Micra which it would launch in July. The company has started an initiative called "exposure marketing" to build brand awareness and seek insights from prospective buyers on its product. The car maker has erected special pavilions at high footfall areas like shopping malls in different cities across the country. The pavilions have interactive LCD display kiosks and shoppers at the mall are encouraged to use these and get a view of the Micra. "As we gear up for start of sales in July 2010, we are constantly looking at innovative platforms to reach out to our target and prospective customers," said Kiminobu Tokuyama, the company managing director. The pre-launch marketing activity that started in Pune and Bangalore May 5 will continue till December 2010 Source ET :: Nissan Motor begins soft marketing of small car Micra-Automobiles-Auto-News By Industry-News-The Economic Times
	() Thanks

11th May 2010, 06:53	#154
Anandg BHPian Join Date: Mar 2010 Location: Bangalore Posts: 324 Thanked: 47 Times	For me, it looks more like a better designed A-Star! from exterior.
	() Thanks

11th May 2010, 08:17	#155
hellmet BHPian Join Date: Oct 2005 Location: GTA \| GHMC Posts: 886 Thanked: 1,025 Times	Looks crappy, for me. Does Nissan think of this as a revolutionary design or what?
	() Thanks

15th May 2010, 12:57	#158
SirAlec Senior - BHPian Join Date: Sep 2006 Location: zxc Posts: 3,393 Thanked: 726 Times	In Jaipur Pink City Honda, Jaipur dealer for Honda is appointed Nissan Dealer. They are sending me details in evening.
	() Thanks

16th May 2010, 10:42	#160
auto-one BHPian Join Date: Jan 2009 Location: Pune Posts: 237 Thanked: 13 Times	It looks to me that the Micra would sell well, though not become the segment leader.Customers looking for an alternative to the Swift / Ritz may find the Micra appealing. Secondly, if the Micra gets the CVT, it would attract some of the i10 customers too. The Micra's selling points would be ease of driving, compact dimensions outside, yet sufficient roomy inside,decent ride, certain unique ( for the segment) features like start-stop, and the possibility of sensible pricing.
	() Thanks

16th May 2010, 12:33	#161
avishar Senior - BHPian Join Date: Oct 2008 Location: kolkata/bangalore,india Posts: 2,901 Thanked: 4,143 Times	Every car in this hotly contested hatchback scene needs a selling point,i guess the CVT will be micra's USP.
	() Thanks

16th May 2010, 13:15	#162
v.anand BHPian Join Date: Sep 2009 Location: Bangalore Posts: 329 Thanked: 44 Times	I see this car to rule its segment in terms of quality and features due to Nissan policies as per recent reports. Micra is not going to be a built to price car to cut competition in its segment, its built for all the RHD markets of the world, here in India. Hope, they even launch the TC'ed version of its 1.2 engine producing 100 bhp, which along with its light body, can be the perfect hot hatch. It doesn't look sharp though like the new hatches, but rounded and classical like the original zen, which IMO is its only grouse in the current market. I expect the prices to be on par with Polo and i20 range than Swift, Figo and Punto.
	() Thanks

18th May 2010, 12:21	#163
designersf BHPian Join Date: Aug 2007 Location: Ann Arbor Posts: 603 Thanked: 80 Times	They make a Supercharged version with 95bhp although that is not for India. It is extremely lightweight, base model is around 930kgs. I guess this design will age well. It will look the same after 5 years maybe. And ya, the CVT should make it to India.
	() Thanks

18th May 2010, 20:22	#164
SCH BHPian Join Date: Feb 2004 Location: Kashipur Posts: 162 Thanked: 3 Times	Hi Guys, Any new info on the Price front ; I mean by when would the price be out. I am contemplating between the Swift K12 series and the Micra, for my wife hence would like to know by when the pricing of the Micra would be announced.
	() Thanks