Ather Energy to reveal new e-scooter on January 7?

Ather Energy could be gearing up to take on the Ola S1 Air with its first sub-Rs. 1 lakh e-scooter.

According to media reports, Ather Energy could unveil a new electric scooter at an upcoming event.

Ather will host its community day on January 7, 2023. While the company hasn’t disclosed any of its plans, reports suggest that we might see a brand-new product or an entry-level e-scooter at the least. The latter seems to be a more likely option as Ather currently hasn’t got a product in the sub-Rs 1 lakh e-scooter segment.

If launched, a low-cost Ather 450X could compete with the Ola S1 Air. The new model could get a smaller battery pack and a less powerful electric motor. Ather might also simplify the design and suspension to bring down the overall cost of the product.

That being said, Ather is also believed to have a maxi-scooter in the pipeline. It could add a new dimension to the 450X range by offering a more comfort-oriented product.

Source: Autocar India

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