Maruti Suzuki Arena currently offers 9 models - Alto k10, S-Presso, WagonR, Celerio, Swift, Dzire, Brezza, Ertiga and Eeco.

Maruti Suzuki is celebrating the 6th anniversary of its Arena retail channel.

Maruti Suzuki Arena set up its first showroom in 2017. Since then, the Arena network has expanded to 2,850 outlets across 2,392 cities. To date, over 7.05 million vehicles have been sold through Arena dealerships.

According to the company, Arena's standalone market share in FY2023-24 till July 2023 was over 29% and has contributed to 68% of overall Maruti Suzuki sales.

Maruti Suzuki Arena currently offers 9 models. These include the Alto k10, S-Presso, WagonR, Celerio, Swift, Dzire, Brezza, Ertiga and Eeco. Other models like the Ignis, Baleno, Ciaz, XL6, Fronx, Jimny, Grand Vitara and Invicto are sold via the Nexa retail channel.

The Alto K10, Celerio, WagonR, Swift, Dzire, Brezza and Ertiga is available in the Pearl Midnight Black exterior colour.

Maruti Suzuki is celebrating its 40th anniversary with the launch of its Arena Black Editions. As the name suggests, models like the Alto K10, Celerio, WagonR, Swift, Dzire, Brezza and Ertiga are now available in an all-black colour scheme.

The Arena Black Editions get a new Pearl Midnight Black colour option on select variants, details of which, will be revealed at a later date.

Maruti Suzuki’s Arena range of cars are also available with new accessory packages priced between Rs 14,990 to Rs 35,990. These include seat covers, cushions, mats, trim garnishes, chargers and vacuum cleaners.

Earlier, Maruti had introduced Black Editions of its Nexa range. The Nexa Black Edition is available in Zeta and Alpha variants of the Ignis, all variants of the Ciaz, Alpha and Alpha+ variants of the XL6 and Zeta, Zeta+, Alpha and Alpha+ trims of the Grand Vitara.

ARENAVerse will offer an interactive virtual reality (VR) experience to customers.

Maruti Suzuki has announced the launch of ARENAVerse, a Metaverse platform for its Arena dealer network. 

Just like NEXAverse, ARENAVerse will offer an interactive virtual reality (VR) experience to customers. Customers will be able to interact with sales representatives digitally. The platform will enable users to configure cars at over 700 Maruti Suzuki Arena showrooms. A web version of ARENAVerse is also available on Maruti Suzuki’s official website.

Earlier, Mahindra announced a similar Metaverse platform for its XUV400 electric SUV. It is based on Metadome.ai and offers a virtual showroom with guided and free-roam options, an LED wall with spatial sound interactive avatars along with merchandise and accessory zones. Customers can also create their own avatars and will be able to customize their SUVs using the 3D configurator and experience virtual test drives.

Till now, some authorized service centres could service only those cars which were sold through the brand's Arena showrooms.

Maruti is now allowing 'Maruti Authorised Service Stations' (MASS) to service Nexa cars. Till now, some authorized service centres could service only those cars which were sold through the brand's Arena showrooms.

We had earlier reported that its popular premium hatchback, the Baleno, will be sold via the Arena showrooms as well. The move could be to increase sales and profitability of Arena dealers who do not have Nexa outlets.

At present, Nexa showrooms sell the Ciaz, Baleno, Ignis, XL6, and the S-Cross.

Thanks to BHPian blackwasp for sharing this with other enthusiasts.

Suzuki Connect is now available for Alto, WagonR, Swift, Dzire, Ertiga, Vitara Brezza customers.

Maruti now offers 'Suzuki Connect' connected car technology with its Arena range of cars. These include the Alto, S-Presso, Swift, Dzire, WagonR, Ertiga and Vitara Brezza.

Suzuki Connect is available as an optional accessory with the Arena line-up at a price of Rs. 11,900 with a 3-year data subscription.

Until now, Suzuki Connect was only offered with the Nexa range. The system comes with features such as security alerts, geofencing, vehicle status & tracking and driving behaviour analysis, among others.

Nexa customers who are currently using Suzuki Connect can renew their subscription at a special offer price of Rs. 2,299 for 3 years or Rs. 999 for 1 year.

The carmaker has received nearly 21 lakh digital enquiries.

Maruti Suzuki has announced that it has sold 2 lakh vehicles through its online sales network since April 2019. The carmaker has received nearly 21 lakh digital enquiries.

Maruti launched its digital sales platform around 2 years ago. It covers nearly 1,000 dealerships across India. Google research suggests that 72% of customers search for dealers online.

Maruti started accepting online bookings in 2017. Since then, the carmaker has seen a 5-fold increase to around 20% of total sales. During the Covid-19 pandemic, digital enquiries have increased further. Maruti claims that during the last 5 months digital enquiries have exceeded 33% of total sales.

Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki, has stated that nearly 95% of new car sales in India are digitally influenced according to the Google Auto Gear Shift India 2020 report. Customers research online before visiting the dealership to make a purchase. Customers who enquire through Maruti's digital channel end up purchasing a car within 10 days.

In 2017, Maruti Suzuki announced that its sales outlets would be rebranded as Maruti Suzuki Arena. The company has now announced that it has opened 745 such outlets across the country in 3 years.

According to Mr. Shashank Srivastava, Executive Director Marketing & Sales, the Arena dealerships were launched to meet the expectations of a young audience.

The showrooms feature interactive touchscreens and a personalisation zone, where customers are able to mix and match accessories and configure their vehicles. The showrooms also have a cafe & a consultation area along with an owners' lounge. Relationship managers are equipped with tablets preloaded with an app for customers to browse and compare different models and variants. Customers can also book or customize their vehicles through i-Create.

At present, Maruti Suzuki has over 2,300 sales outlets, out of which 745 are Arenas. Models like the Alto, S-Presso, WagonR, Celerio, CelerioX, Swift, Dzire, Vitara Brezza and Ertiga are sold through Arena dealerships.