![]() | #226 | |
Senior - BHPian ![]() Join Date: May 2006 Location: Bangalore
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![]() | #227 | |
BHPian Join Date: Sep 2021 Location: Delhi
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| ![]() Mod Note : Please quote ONLY the relevant bits of a post. Quoting a full, long post inconveniences our mobile readers. Thanks! Quote:
Last edited by Sheel : 13th January 2022 at 21:24. Reason: Mod note attached. | |
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![]() | #228 | |
BHPian ![]() Join Date: Nov 2009 Location: Asia Africa GCC
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Hilux for all its virtues, I wouldnt necessarily categorise as luxurious anywhere in the world and I am still not sure what version and spec they would launch in India. Any guesses on the volumes Toyota may be aiming at ? | |
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![]() | #229 |
BANNED Join Date: May 2014 Location: Rotterdam/Delhi
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| ![]() Is pickup even a category that sells well here? One could argue its due to lack of choices, lets say choices were there then what? This is what Hilux needs to check. If priced correctly will it sell or not? For me sweet pricing would be Innova price band, anything above becomes excessive pricing for niche product. |
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![]() | #230 |
BHPian Join Date: Nov 2019 Location: Bombay
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Could also be a brand building exercise. The Hilux customer is an enthusiast and from their pricing strategy, Toyota definitely wants to keep moving up-market. Hilux may not get volumes but will grab eye balls wherever on the road and is obviously an iconic vehicle the world over. |
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![]() | #231 |
BHPian Join Date: Mar 2011 Location: Bangalore
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| ![]() Such a pity! This vehicle should have been placed below the equally well equipped full size 7 seater Innova Crysta. After all, it is targeted at the small business owner and designed to carry heavy loads. Pricing it anything above 25L OTR is pointless for the user this truck is designed for. If Toyota does want to make this a high volume vehicle then that’s where it should be placed - rural/ urban small business commercial usage. Sadly, they will spruce it up with some cladding, off-road kit and market it as a high end off-roader (Frankly the Thar will do a much better job for bashing around on rocks and playing in swamps)! Why would any normal person take a 30-40L OTR vehicle and use it for this kind of rough stuff. Coming back to the comparison to the Innova, if it’s priced in the same range, then one can forego the additional seats and middle row space for the 2.8 4x4 engine and transmission. Besides that, the Hilux adds no quantifiable value over the Crysta (I hate the Crysta!). |
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![]() | #232 | |
BHPian Join Date: Sep 2007 Location: Noida
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![]() Think Toyota is not aiming at the business owner who can carry heavy loads, but more of a lifestyle positioning. A lot of hard core off-roaders do not need 3 rows, heck, not even 2 rows- just a capable, rugged and imposing 4x4, along with the reliability and brand image of Toyota. It looks good on Insta too. Good or bad strategy not sure - but that is the crowd they are after. ![]() Original Toyota products (Innova, Fortuner, Hilux) are for profits, volume products for Toyota are rebranded Suzukis. | |
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![]() | #233 | |
BHPian ![]() Join Date: Jul 2021 Location: Siliguri
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Most people who buy this wont take this off-road. I still remember what one rewier said about the new Defender when it first came out (cant remember the exact quote) "What people want to know is that if the Defender can tackle Africa when they wont drive the vehicle out of the streets of London" Who in their right mind would enter an competitive market of commercial pickup trucks when there is a more profitable market for lifestyle pickup? | |
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![]() | #234 | |
Senior - BHPian ![]() Join Date: Jan 2010 Location: Thiruvanthapuram
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The Hilux we are getting is the lifestyle version. Bigger tyres, flared arches, bigger engine, off-road tech. In short. We are getting the pickup version of the Fortuner, rather than the Innova. ![]() | |
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![]() | #235 |
Senior - BHPian ![]() Join Date: Jun 2020 Location: Mumbai
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| ![]() I don't know why doesn't Isuzu wake up and offer the new gen D-Max V-Cross for India as well! It has seriously improved over the older gen. A comparison with the other pickups including the Hilux |
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![]() | #236 |
BHPian ![]() Join Date: Nov 2009 Location: Asia Africa GCC
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| ![]() There are a couple of pertinent points here :- 1) The hardcore offroader category :- Do not think the Hilux is their favourite vehicle. Not ideal with that overhang primarily and we have better, read much cheaper vehicles. there is a chota cab version that may be more apt. i think the single cab is 2.4 litre wala 2) The people who really need a pickup for business, sustainence purposes. I think this category happily goes with the bolero camper now. which ofcourse is around 1/3rd the price and dare i say much cheaper to own and maintain 3) The lifestyle pickup truck owners. This is interesting. Isuzu i think is the only one in this segment and dare i say not a very common sight on the road. As for the branding exercise, i aint too sure about that, especially when its a Toyota in the Indian market. It doesnot make sense to take a risk in todays environment. And make no mistake, this is a risk for sure in a segment which is very very under represented in India. Last edited by nairanupg : 13th January 2022 at 13:21. |
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![]() | #237 |
Senior - BHPian ![]() Join Date: Feb 2020 Location: Hyderabad
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| ![]() Last edited by Venkatesh : 13th January 2022 at 14:23. |
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![]() | #238 |
Senior - BHPian ![]() Join Date: Jun 2020 Location: Mumbai
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![]() | #239 |
Senior - BHPian ![]() Join Date: Feb 2020 Location: Hyderabad
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| ![]() Last edited by Venkatesh : 13th January 2022 at 17:31. |
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![]() | #240 |
BHPian ![]() Join Date: Jul 2019 Location: Chennai
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| ![]() The tag line holds true for all of Toyota products I guess. Probably, they're giving a heads-up for their pricing |
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