German luxury car maker BMW on Thursday launched its new sports utility vehicle, ‘X1’, in India at a price tag of up to Rs 29.9 lakh (ex-showroom Delhi).
The vehicle will be available in both petrol and diesel variants. While the petrol option will be available for Rs 22 lakh (ex-showroom, all-India), the diesel variant will have two options priced at Rs 23.9 lakh and Rs 29.9 lakh (ex-showroom, all-India) , respectively, the company said.
Quote:
X1 sDrive 1.8i petrol: Rs 22 lakh
X1 sDrive 20d: Rs 23.90 lakh
X1 sDrive 20d Exclusive: Rs 29.90 lakh
X1 sDrive 20d Cool Elegance: Rs 32.5lakh
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--Two engine options - 1.8-litre petrol* and 2.0-litre diesel
--Corporate petrol/diesel and Exclusive diesel trims
--Priced in the region of Rs 22-32.5 lakh
--200 plus pre-orders from Delhi/NCR region alone, 300 plus orders from Mumbai region expected
--Downpayment of Rs 3 lakh; dealerships quoting 5-6 month waiting in metros already
The X1 will be offered in three trims – a basic two-wheel drive car called the Corporate Edition, the two-wheel drive Exclusive and two-wheel drive Cool Elegance. The All-wheel drive xDrive may be an option but is not known for the moment. To be offered with a 1995cc, four-cylinder diesel engine, the X1 sDrive20d will produce about 176 bhp of peak power and an equally impressive 35.5 kgm of peak torque, the X1 is bound to become one of the quickest in its segment. Mated to a six-speed automatic, this 2.0-litre diesel motor should have good driveability in town and on the highway as we've seen with the 320d. *The Corporate Edition will also be offered with a 1.8-litre petrol option, producing around 150 bhp and will be called the X1 sDrive 18i.
On the outside, the X1 will get halogens for the base version and xenons with corona rings for the Exclusive and Cool Elegance Version version. The Corporate Edition will also sport 16-inch wheels, with the Exclusive and Cool Elegance running on 17-inchers while optional 18-inchers will be available as an accessory.
On the inside, the typical Corporate Edition features like a single-CD player instead of a six-CD changer and faux leather instead of cowhides will be part of the package. The Highline will not only get the six-disc changer with aux-in and USB ports as well as leather seats, but will also get a 4-inch screen and i-Drive with Bluetooth as standard. A panorama sunroof will also be offered on the Exclusive which won't be available on the X1 sDrive 18i and 20d.
Interior space is decent for four and maybe a touch cramped in comparison to full grown SUVs such as the Toyota Fortuner and Hyundai Santa Fe.
What is important to know is that BMW has fired a salvo not only at its German competition, but also taken on the likes of Toyota, Hyundai and Nissan who have a significant presence in the Rs 20-30 lakh price bracket. As a segment buster, the X1 has tremendous potential and might only help the company cement its position in India as the best-selling luxury car brand. Watch this space for more updates as they happen.
“The new BMW ‘X1’ sets the benchmark by bringing together features of a sports activity vehicle with spontaneous flexibility and outstanding fuel economy,” BMW India President Mr Andreas Schaaf said.
The new vehicle will be assembled at the company’s Chennai plant. This sports utility vehicle will be positioned below its existing ‘X3’ and ‘X5’ SUV models, which are already being sold in the country.