Mahindra Reva to export E2O to UK, Norway, Sri Lanka

Mahindra Reva Electric Vehicles is looking to start selling the E2O in European markets like UK and Norway by the end of the year. The company is working on features like power steering, airbags, ABS and enhanced battery to make the car suitable for introduction into the proposed markets.

UK and Norway offer incentives for electric vehicles, where Mahindra Reva has sold more than 1,500 and 500 Reva cars, respectively. This has prompted the company to think about introducing the E2O in the two countries.

Additionally, Mahindra Reva is also looking at an entry into Sri Lanka, which is another country that offers incentives on electric cars. About four months ago, the company entered Nepal and just a week ago, started selling cars in Bhutan. Around 30 E2O cars have been exported to the two countries till now.

The E2O was launched in India in the first half of 2013 and priced between Rs. 5.95 - 6.25 lakh (ex-showroom, Delhi). The high price car ensured the car's failure in the market. Mahindra Reva recently introduced a new scheme, which significantly lowered the initial acquisition cost of the E2O. Unfortunately for the company, the scheme has not helped much with regards to sales figures.

Source: Financial Express