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Old 1st October 2021, 12:57   #751
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Default Re: Honda India : The Way Forward

This is probably a make or break moment for Honda India. They've been making consistent losses and even one or two new cars wont turn this around. I'm not sure what local conditions they are expecting to change (sub 4m tax rules changing??) in terms of actually making a profit.
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Old 10th November 2021, 12:19   #752
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Preview to Honda's SUV:

Honda India : The Way Forward-1.jpg


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Old 11th November 2021, 12:58   #753
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Honda unveiled the SUV RS Concept( Indonesia) , likely to slot in the sought after Mid SUV segment in India.


Honda India : The Way Forward-5.jpg


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Old 11th November 2021, 13:21   #754
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Quote:
Originally Posted by volkman10 View Post
Honda unveiled the SUV RS Concept( Indonesia) , likely to slot in the sought after Mid SUV segment in India.

Link
I hope Honda brings this to India soon.

(I had posted the following content in another thread a few weeks back, but I feel this is more appropriate here ("The way forward"). Mods pls delete if inappropriate. Thanks)

1) Honda lost the plot because they were penny wise and pound foolish. They can not beat a Maruti by cutting costs. They should have realised this long back.

2) Amaze was a hit when launched, particularly the diesel engine, though unrefined, with its 100 PS power, was best in class and segment leading fuel efficiency and sold like hot cakes. The real culprit which pulled down Honda was Mobilio. The Mobilio design language with that kink in its shoulder line was an anathema for the purists who loved Honda and was antithesis to everything Honda was perceived to stand for till then.

3) The latest Honda City has lost the 'aggressive' design language and looks 'mature' now. Sadly, 'mature' designs appeal only to people over 40 and the ladies. The current Honda City doesn't reflect the nature of an aggressive male in his 30s, who form the big chunk of its target customers.

4) Honda management was short-sighted in pulling down their halo models, trying to make a profit out of every model. The halo models need not generate a profit. They help in selling the next lower model.

Park a Civic next to a shining Accord, and the Civic will look VFM and sell well.
Park a City next to a shining Civic, and the City will look VFM and sell well.
Park an Amaze next to a shining City and the Amaze will sell well.
Park a HRV next to a CRV, and the HRV will sell well.

Isn't this a basic fact? By pulling the plug on CRV and Civic, Honda has literally zero footfalls from High networth individuals who are great market influencers. The trust of th high networth individuals build a premium brand. Honda has lost it completely by stopping CRV and Civic.

Also, CRV and Civic will lead to higher A$S and Accesseries revenue compared to a budget friendly Amaze or City. Honda has sqandered that opportunity too.

5) VAG has ditched the diesel, so no way a petrol-friendly Honda can claw its way back by investing in diesel technology. Honda can still fight its way back into the game by focussing on plug in hybrids. A City or Civic with a battery pack with 50-70 km range plus a 25-30 liter petrol tank which can provide a combined range of 350 odd kilometres on the highways will work wonders. This will mean that very minimal cost of running in the city with the battery and no range anxiety on the highways due to the IC engine.

6) The sales personnel have lost their focus. When I checked in their showroom a few years back to check out the City and the Jazz, the sales advisor tried to sell me an Amaze! Who says you need enemies from outside when you have such sales people!

In a nutshell, Honda should
Bring back the Civic and CRV, may be the Accord too, and aim for more HNI footfalls in its showrooms. Every Accord or CRV running on the roads will boost its brand image which 10 Cities or a 100 Amazes can not.
Launch the HRV.
Upgrade the entire line up above the Amaze with a plug in hybrid tech.
Launch a battery powered Brio.
Stay put for 5 years and it will pay dividends.

Cheers!

Last edited by Geta : 11th November 2021 at 13:24.
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Old 11th November 2021, 13:27   #755
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Default Re: Honda India : The Way Forward

Honda should localise the 1.0 Turbo engine for Indian market. That particular engine can make way into everything from Amaze to City. and ofcourse the crossovers incase they are coming.

1.2 ivtec doesnt really work anymore.
1.5 ivtec too isnt winning you any performance battles either !

1.0 100 ps version for sub 4m cars
1.0 120 ps version for City and other 4+m cars.


And the beautiful CVT mated will work like a charm for Indian needs.
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Old 11th November 2021, 15:15   #756
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Quote:
Originally Posted by volkman10 View Post
Honda unveiled the SUV RS Concept( Indonesia) , likely to slot in the sought after Mid SUV segment in India.
The first thing when it comes to Indian shore is to remove those roof rails.
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