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![]() | #46 |
Senior - BHPian ![]() | |
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![]() | #47 |
Senior - BHPian Join Date: Jun 2007 Location: Delhi
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| "Just 4 her"-the ideal all round compact cars for Indian womenfolk Just 4 her (Disclaimer: This article is aimed at highlighting the ideal all round small cars that suit women of our country based on their uses, needs and requirements, that is of a typical women car buyer. Perceptions and views may differ and exceptions are always there. These are purely my viewpoints and still it is best to take a thorough test drive before finalizing your decision based on your requirements. It may or may not contain cars that I have mentioned here.) Women power. Their ever increasing number of achievers in various industries gives our country a reason to smile. Be it politics, sports, arts and entertainment, history, corporate world, businesses etc., society has always looked upon them as an inspiration. Today women have achieved a lot and continue to scale new heights of success. Rightly said, behind every successful man, there lies a contribution of woman. And behind every successful woman, lies a huge contribution of another woman-her mother (of course fathers too).Its dominant. It’s a force to reckon with. Be it a housewife, manager, teacher, artist, sportsperson, businesswoman etc, every woman has one thing in common-she is often termed as a detailed think-tank. Behind every successful decision made in household, family affairs or shaping up careers of future generations, a woman plays a very important role which simply cannot be ignored. This brings us to this topic of discussion: personal mobility solutions. India is still a country where penetration of cars is a miniscule 10-12 per 1000 people. Count women into it and the ownership proposition is even less, not even a fraction. But lets not underestimate the ever growing number of woman drivers in our country, especially the metros where women enjoy to work hard, yet party harder. Kitty parties, social get-togethers, late night parties, all young and senior women alike are enjoying life to the fullest. And they deservedly so. And personally, as an Indian citizen, I would love to see more and more women progressing in whatever fields they choose to build their career in. I really love the slogan “why should boys have all the fun”, which was first introduced in hero Honda pleasure scooter. An innovative concept of “just4her” was brilliant but sadly was never properly executed. As a result, the think tanks never got an opportunity to live life to the fullest. Why? Simply because Hero Honda let a big opportunity go off the feet by not understanding the proper execution of this concept of just4her, in which there would be women exclusive showrooms managed by women sales personnel giving women a never before buying experience in our country. The market was simply not mature enough to accept this concept and this, coupled with declining scooter segment and dominance of Honda, plus hero Honda’s image as a competent motorcycle maker only led to more nails in pleasure’s coffin. Not surprisingly, the pleasure bombed. But forget about India for a while. Lets talk about global market. Irrespective of the brand or the product or appearance, a car is just seen as a 4 wheeled appliance with 5 seats plus some mechanicals which takes a person from point A to B. In a world of mee too products, even the bare basic car now offers luxury, safety, comfort and features of a big car. Its just the brand that differs. So, product differentiation now, coupled with marketing, plays a major role in winning over customers, especially now considering a new profile-female buyers. While India is yet to mature in this regard, from a global perspective, it’s a market that has exploded big time in the recent years. In fact, global car manufacturers are now designing cars around women and pets as their concepts. Some recent examples include an experimental car based on Volvo C 30 hatch/C 70 convertible and Honda’s WOW concept (Wonderhearted Open Wagon), designed specifically around pet dogs. Surprised, aren’t you? Well, of course not me. Hail the competition, and the winner-we, the customer. But the trace of women drivers in India can be traced back to as far as 1983 when the humble and the then ultramodern Maruti 800 with its compact lightweight body, peppy yet frugal engine, smooth user friendly light controls and low on maintenance (hassle free too)made it an incredibly easy car for women to drive and own. In fact, many consider the Maruti 800 to be solely responsible for inspiring women to get behind the wheel and drive for the very first time. Even today, women drivers use the legendary Maruti 800 as the benchmark when they go shopping. Now how did I come to know of this? Simple-just ask any woman, ”Ma’am, which was the first car you had ever driven or owned and an overwhelming majority will answer-it’s the M800.” Now, team bhp, despite being a male dominated community is now seeing increasing number of female members and with the expected number only to grow, what better time than to analyze and pen down this article? Last edited by bblost : 2nd August 2010 at 14:53. |
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![]() | #48 |
Senior - BHPian Join Date: Jun 2007 Location: Delhi
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| Ideal car requirements What should be the prime requirements for womenfolk in an ideal all round car?
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![]() | #49 |
Senior - BHPian Join Date: Jun 2007 Location: Delhi
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| Options available: Based on aforementioned Criteria, lets check out the best possible option combinations available for women buyers in the Indian small car market, especially after plethora of options that we have got in today's times. I will only stress on "brand new" options as of now. Used car options will be seen later. Budget: Rs. 1.8-3.0 lakh (entry level) Tata Nano:
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Senior - BHPian Join Date: Jun 2007 Location: Delhi
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| Budget: Rs. 3.0-4.0 lakh (level 2 segment) Hyundai I10 1.1
Last edited by sidindica : 1st August 2010 at 12:52. |
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Senior - BHPian Join Date: Jun 2007 Location: Delhi
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| Budget: Rs. 4.0 to 5.5 lakh ("high end" segment) Hyundai I10 1.2 Automatic
Last edited by sidindica : 1st August 2010 at 12:53. |
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Senior - BHPian Join Date: Jun 2007 Location: Delhi
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| Diesel option: There are 8-9 options available. But sadly diesel car market is untapped for a typical Indian woman buyer demographic. They are perceived to be heavy, both on weight and on driving feel, user friendliness, price and maintenance etc. But there is one car that does make for a worthy consideration for those women who drive frequently and maybe even commute long distances. Ford Figo 1.4 TDCi
Maruti Ritz DDiS
Last edited by sidindica : 1st August 2010 at 13:01. |
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![]() | #53 |
Senior - BHPian ![]() Join Date: Dec 2005 Location: Singapore, Mumbai, Nagpur
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| My neighbour's wife drives a 2009 Honda Accord. More power to her. Why should we assume ladies should have small compact cars? After all I bought my red Ford Mustang from a girl who sold it to finance her higher education. |
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Newbie Join Date: Oct 2008 Location: Delhi
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| I recently gifted Ritz petrol to my Mum, its a nice spacious car , with nice edgy corners , She is pretty happy with it as she feels safe and uprite seat position gives her great driving position |
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BHPian ![]() Join Date: May 2005 Location: DL 1
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| chuck all that. saw so many females driving innovas. even spotted one in a sumo once :P |
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BHPian | From folks who drive, I hear good old zen is what they enjoy most, followed by Alto. Last edited by ownerofazkaban : 1st August 2010 at 13:28. Reason: remove OT content |
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Senior - BHPian ![]() | Sid, I hope this is not another MCP kind of thread in the making ![]() Seems like you've assumed that women would not enjoy driving anything bigger than a Figo? Why? I see them driving just about everything under the sun so I'm not sure what exactly constitutes the concept of "all round"? I see women driving Scorpios & Safaris too & some of them enjoy it simply because visibility is better & people don't mess around. |
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Senior - BHPian ![]() Join Date: Apr 2005 Location: Pune
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| Sid, may I ask why the Swift P and the i20 P are left out ? If both of them are light (not that it matters, I dont have to lift them up in any way), affordable to buy , run and maintain and great to drive for me, I assume it would be so for womenfolk too. ![]() |
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![]() | #60 |
BANNED Join Date: May 2009 Location: Pune
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| Spotting women driving power wheels is not that uncommon , however , i feel , this write up is aimed at majority class (considering women) and their likings when it comes to select their drive ;-). Its good detailed write up. Enjoyed going through it. |
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