Royal Enfield could enter used bike market with 'Reown'

Royal Enfield would be the first brand in its segment to enter the pre-owned market

Royal Enfield has applied for the 'Royal Enfield Reown' trademark, which suggests the brand could be planning to enter the pre-owned bike segment.

Royal Enfield is likely to offer certified pre-owned bikes under its 'Reown' program. It would be a similar business model to that of other brands like Ducati and Triumph.

While Royal Enfield is yet to make an official announcement, pre-owned bikes sold under 'Reown' would undergo multiple quality checks and are likely to be offered with a limited-period warranty.

Royal Enfield would be the first brand in its segment to enter the pre-owned market, offering certified pre-owned bikes at lower prices, which should help the brand expand its customer base.