[SansGT]

Tata Motors takes a sly dig at the new i20

TML took a dig at the all new upcoming i20 while posting a cryptic Halloween message. From what I interpret, it refers to the i20 as a trick (given its resemblance in style to the Altroz) while mentioning that the Altroz is the real treat.

https://twitter.com/TataMotors_Cars/...04959409766402



Hyundai responds

Hyundai was quick to provide a response to TML's tweet.

https://twitter.com/HyundaiIndia/sta...00043685404672

[ashvek3141]

Originally Posted by SansGT

Tata Motors takes a sly dig at the new i20

Sad, TML is spending their resources on such cheap things rather then actually working on to improve their sales & service experience.

I think, it’s time that they realise that such nonsense won’t get them any brownie points, rather will only receive criticism.

[hserus]

Originally Posted by ashvek3141

Sad, TML is spending their resources on such cheap things rather then actually working on to improve their sales & service experience.

I think, it’s time that they realise that such nonsense won’t get them any brownie points, rather will only receive criticism.

Eh. It is fine. Far better than Maruti claiming that Diesel cars will lose people money and they'll take years to actually recover the extra cost.

[ashvek3141]

Originally Posted by hserus

Eh. It is fine. Far better than Maruti claiming that Diesel cars will lose people money and they'll take years to actually recover the extra cost.

Ya, but atleast they aren’t hinting at any particular manufacturer as such.
Also, Maruti has proved their mettle for all these years. They are ruling the sales charts since like ages! I know their cars aren’t the best in terms of quality & stuff; but that doesn’t stop them at anything. Inspite of those crappy anti-diesel ads, their sales figures last month were one of the best.

TML still has a long way to go. Not that they haven’t done anything for all these years; but they definitely have a distance till they catch up with Hyundai, in terms of the sales atleast!
The fact the outgoing i20 was beating the ‘new’ Altroz in terms of monthly sales in itself is a pretty good example for TML to realise where they stand. And we’re not even taking about the new i20 yet.

[Aish_4761]

Tata has always been framed in a bad sense when it comes to marketing their products however, the tables might seem to turn this time with the Happy Halloween Advertisement from them.

https://www.youtube.com/watch?v=WdvblGM8SM4

Interestingly, this might be one of those first instances where an Indian manufacturer has mocked its competitor. Technically we have seen competitors pulling each other's leg in something similar.

https://wonderfulengineering.com/the...r-in-pictures/

It is, however, according to me, a welcome move in terms of marketing strategy. As far as timing is concerned, now the ball is in Hyundai's court, let's see how it goes ahead..!

[CrAzY dRiVeR]

What the Altroz actually needed -

This was a TREAT -



This is a TIAGO...err, hitting backspace...TRICK.

[Cessna182]

Just curious, why make an ad with an event that most Indians don't even know about? Halloween was introduced to me just a few years ago while I was abroad and I saw a few events themed around it. This was the time to bring in something related to Diwali.

[Flash777]

That was a witty ad, Nothing wrong with it. Just shows TML's confidence at the moment.

[Sen]

Friendly banter, I like it. Tata in the hot seat for 3rd highest volume in sales overall where Maruti and Hyundai rule the roost, they're feeling confident and it shows.

Too bad their sales reps are a bit overconfident in the fact that they think their car is already sold from the very first hello. I requested for a test drive of Nexon the other day, and they directly jumped to talking about pricing and getting me connected to their sales rep for quotes.

I laughed and said they'd have to earn it with a precursory test drive first, and then it dawned on them.

I highlighted it in the other post about the 4 millionth passenger vehicle rolled out, but Tata vehicles aren't without their own niggles and flaws.

It's a buyer's informed market, play ball!

[Eddy]

This bit of online banter is witty and good. Well done Tata and Hyundai, would love to see some others join in.

[CEF_Beasts]

Would love to see the Baleno’s and Glanza’s reaction!

[aansh singhania]

This ad reminds me of a video TML posted on its YouTube channel on father's daywhich took a dig at i20 , baleno as well as glanza. There was some clever wordplay there.

http://m.youtube.com/watch?v=AOXv-6W634k

[Neeraj1903]

Originally Posted by Cessna182

Just curious, why make an ad with an event that most Indians don't even know about? Halloween was introduced to me just a few years ago while I was abroad and I saw a few events themed around it. This was the time to bring in something related to Diwali.

May be they are targeting the youth. Since last 2-3 years, the 90s born generation has started celebrating Halloween. I guess that's why Tata made an ad with this event.

[Sran]

Originally Posted by Cessna182

Just curious, why make an ad with an event that most Indians don't even know about? Halloween was introduced to me just a few years ago while I was abroad and I saw a few events themed around it. This was the time to bring in something related to Diwali.

It's the new "in" thing. Haven't you seen car companies in India on their websites and twitter using "gasoline" instead of petrol? General populace has also started using "gasoline", it has leaked on this site also. Use of Rupee sign or simple "rs." doesn't work, it has to be "$". We still have a long way to go to take pride in our own values, be it anything. We are the copycats who have yet not shed our slave mindset.

[jetsetgo08]

It's a lot of fun, when the enthusiastic marketing teams are given a free hand. But, I do hope they have the legal teams backing them in case they veer out of line in excitement.

Nevertheless, I believe one should let the products should speak more than 'take a sly dig' marketing strategies.