The World's Fastest Car
BusinessWeek.com takes the $600,000 SSC Ultimate Aero, the world's fastest car, for an exclusive spin in the Nevada desert
by Stuart Schwartzapfel
On Sept. 13, 2007, the Shelby SuperCars' Ultimate Aero became the fastest production car in the world. The event took place on a temporarily closed, two-lane stretch of public highway in Washington State. In accordance with Guinness World Records' strict policies, the car had to drive down the highway, turn around, and make a second pass in the opposite direction within one hour.
The Ultimate Aero posted 257.41 mph on the first pass and 254.88 mph on the second for an average of 256.18 mph. Official data were collected via a GPS tracking system from Austrian data acquisition company Dewetron. Guinness World Records later verified data for an official top-speed announcement on Oct. 9, 2007. At that speed the Ultimate Aero broke the official record held by the Koenigsegg CCR (242 mph) and the unofficial record (253 mph) held by Volkswagen's (VLKAY) $1.6 million Bugatti Veyron (BusinessWeek, 9/17/07).
And the car could go even faster. NASA's wind tunnel testing facility in Langley, Va., found the Ultimate Aero to be aerodynamically stable at speeds up to 273 mph. It just ran out of road. "If there was additional straight pavement on which to accelerate, the top speed would have been considerably higher, so if anyone challenges our record there is tons left on the table," says Chuck Bigelow, the brave soul who piloted the Ultimate Aero on its record-breaking run.
Changing Gears, Chasing a Dream
Achieving the record wasn't just a matter of bragging rights, though. For company founder Jerod Shelby it was a business decision. From early on Shelby, who started the West Richland (Wash.) company in 2000, decided that he had to break the production car top-speed record in order to establish credibility for his infant company. "No one is going to buy a $600,000 car they never heard of," he says.
As Junus Khan, his director of marketing, adds: "Being a brand-new player, it was important to do something extraordinary in order to gain credibility and to be taken seriously. Our main goal wasn't just to break the speed record, it was to become a well-known, respected manufacturer of world-class exotics."
Before he was able to realize his dream, Shelby, 39, a former go-kart champ and an engineer by trade, spent 13 years developing patents for medical-device company Advance Imaging Technology in nearby Richland, Wash. One of his patents is for a radiation-free medical device that uses sound waves to scan for breast cancer.
After more than a decade developing breakthrough medical technology, Shelby—who is no relation to legendary auto designer Carroll Shelby—realized that his financial success would afford him the opportunity to pursue his lifelong automotive ambitions. "I always thought it would be great if I could design my own car. So about nine years ago, while eating at an Italian restaurant, I did my first napkin drawing. Amazingly, the final product looks very similar to our early sketches."
Hot Wheels
The final product stood waiting for me on a sunny afternoon in mid-December at a 13-mile loop in the Nevada desert (watch the video). I had previously driven the Veyron, and SSC wanted to get my feedback on the Ultimate Aero. So I went out to Las Vegas to meet Shelby, Khan, and the stakeholders in SSC's first and, so far, only dealership. The guest of honor, a sultry red and black Ultimate Aero, is No. 7 of the 50 Shelby plans to build and is the only customer-ready example that currently exists in the U.S.
The Bugatti and Ultimate Aero are very similar when you look at some of the key performance and hardware statistics. They both contained expensive, lightweight materials such as aluminum and carbon fiber; a mid-mounted engine aided by the use of turbochargers (two for SSC and four for Bugatti); 1000-plus horsepower; 0 to 60 mph times under three seconds; and a top speed above 250 mph. This is where the similarities end and differing characteristics start to become more apparent.