This is my second post on team-bhp and I am glad to tell that I booked a Silver Tata Zest XT Quadrajet last week, delivery is expected anytime in next week.
I had a look at Swift and Zest in the showrooms and test-drove my friends Amaze. Xcent was not considered since it has a 3cyl engine and long term reliability & performance of a 3-cyl diesel mill is questionable, also many people advised me that diesel engines from Hyundai though perform well, but don't last long. (No offence to any Xcent owner).
Amaze
When I test-drove my friend's I-dtec amaze, I really liked it's driveability and power delivery in the city and also the space. However, I was let down by the interior quality and steering feedback. The steering was too light for my liking and the car felt too light too. However, the car is really good if one has to drive it within city limits but since my daily drive includes some amount of highway driving, I had to let this one pass.
Swift/Dzire
When I sat in the Swift at a showroom, me & my dad were let down by the interior quality, sub-par SQ from the music system and the shortage of real estate. We also gave a look at the Dzire, but the interior quality of beige dashboard was a let down. Also, I never understood the design of Dzire, the boot space is pretty less as compared to the competition as well as the interiors are cramped. Where did the space go? Also, to my surprise, even the service costs were turning to be expensive for the Maruti as well as the price of the car!
However, these cars are really good in terms of reliability and re-sale value! Also the after sales service of Maruti is amongst the best in the segment, but still the heart didn't settle for this one.
Zest
One day, on our way to home, me & my dad stepped into a newly opened Tata showroom. We had to check out the Zest due to its positive reviews everywhere on the net but were not very sure about the 'Tata' thing. There were no cars in the dealership, since it was a new dealership and there cars were en-route from the factory. We talked to the SA about the deals available and about the exchange of our old car. Then the guy from the exchange department was called as we wanted to exchange one of our old cars. This guy was really rude and was talking as if he was doing us a favour buying our old car and giving us an exchange bonus! I had an argument with him and we left the showroom.
We were again in the confusion as to which car to buy, as we had liked ZEST very much but we were not sure if we should buy the car with TATA. If sales attitude is like this, I was worried how will be the attitude of the service centres! I was regularly getting calls from one senior lady from the dealership and she was courteous enough to apologize and get my appointment to come to my office and give a test-drive, but I was trying to ignore it. We were almost finalizing on the Swift, but still the heart was tilting towards the Zest and decided to have a look at the car once again.
Went to the same dealership once again after being followed up by them almost everyday, test-drove the car and fell in love with it! Booked it straight away.
Almost everything in this car was better than the Swift duos and it stole my heart away. Following is the comparison of this car from the Swift Dzire:
Benefits of Zest above Dzire :
1) More power. Here I am getting the 90 Bhp tune of the Fiat engine whereas, in the swift it is offered in 74 bhp.
2) More space! I am 6' and my dad was easily able to sit behind me and still there was some room left! Even the boot is bigger here.
3) More features. The main features I required were Bluetooth, steering mounted controls, ABS & Airbags. All these were included in the XMS as well as XT of Zest, however I would have to go for Zdi of Dzire to have these features. Also in the XT, I get touchscreen infotainment with a number of features, projector headlamps, DRLs, reverse parking sensors display in infotainment screen. Neat!
4) Lesser price. The Zest XT is a lot cheaper than the Swift Dzire ZDi and I got a free insurance and a lot of features on Zest, whereas on Dzire I was only getting a discount of 10k.
5) Better ride quality and ground clearance! The ride quality of this car was really outstanding and maybe the best in the class (?). I was really impressed. Also, it has a good ground clearance too and this aspect is important to me, as the area of my workplace has broken roads (industrial area).
6)Better build quality. The ZEST has a lot better metal work and indeed feels heavier than any other car in the segment! This one was one important point to be considered while booking the car.
Shortcomings of Zest over Dzire:
1) Reliability of Maruti and After sales service. After sales of TATA is looking like a gamble as of now, though there are a lot of reports that they have improved. Maruti is amongst the best in this department.
2) No electrically retractable ORVMs in Zest. This is one really useful feature for Indian traffic conditions which is available even in the Vdi from Maruti. This one feature is available from the Zest, which is otherwise indeed a feature loaded car.
3) Cupholders. There is only one cupholder, in front of the gear lever. This is one area where Maruti has excelled. There are a lot of cubby holes and cup holders here and there, the best place is in front of the gear level in Swift. There is place to keep your phone there, 12v socket, USB & Aux ports, and all these spaces are missing from the Zest. The reason for no cupholders in Zest given by the SE was that the 'tagline' of Tata is "Don't drink & Drive".

. Okay.
4) Start stop button. The Zdi now comes with a start stop button, however this is once feature that is not very important for me. And I also fear what will happen when it breaks down or stops working

5) Looks. Looks are subjective, however I didn't like the front of Zest. It resembles the Vista and Manza too much. However, I don't like the front of Swift too either.
The shortcomings of ZEST were not enough for me to let it go and go for the Swift. We fell in love with the car, listened to out heart and booked it straightaway. However, I am a bit worried that I might regret my decision of buying the car from TATA as the buying experience has been more sour than sweet uptil now, and the after sales service is questionable. A friend owns a Safari, and he has been upset with the after sales uptil now.
That's all for now, eagerly waiting for the car!
PS: I apologize for the long post! Too much excited because of fresh & hot T-bhp membership as well as the delivery of the car is getting closer!