Ford India starts over-the-counter sales of spares

Ford India has announced the start of over-the-counter (OTC) sale of genuine spare parts. The company has appointed Eminent Auto Parts as its exclusive distributor for Ford Genuine Service parts in Delhi. Eminent Auto Parts is located at 10/58, Kirti Nagar Industrial Area.

The start of OTC sales will be welcomed by Ford customers who might find it inconvenient to visit Ford authorised service centres. This initiative will give them the freedom to get their cars attended to at independent workshops, thus enabling them to save time and considerable amounts on labour charges.

Ford plans to expand its retail distribution network to Karnataka, Maharashtra, Tamil Nadu, Kerala and East of India in the next phase.

Earlier this year, the Competition Commission of India has imposed a fine amounting to Rs. 2,544.64 crore on fourteen car manufacturers including Ford for unfair practices in the spare parts market. Usually manufacturers sell their spare parts only through their dealer network at high prices. The companies do not make spares freely available in the open market which does not allow for the growth of the market for spares and after sales.

Customers choosing to visit Ford's dealers and workshops, will be able to avail of the Happy Pockets service scheme, which at a price of Rs. 2,199. It involves the use of genuine Ford parts and semi-synthetic engine oil plus special Ford tools and equipment. Additionally Ford is also offering services such as pan-India roadside assistance, 90 minute-quick service bays, mobile service vans, vehicle report card and quick lane centre.