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Originally Posted by Sherlocked Any new car can be added to NEXA. Period.
But they will understandably won't add a Alto or WagonR. |
Would definitely make more sense to add the NEXA experience to regular Maruti showrooms. However if one needs to slowly build up a premium image, they ought be very selective about what is displayed at NEXA outlets and what is not.
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Originally Posted by Sherlocked And when you hear that other RMs of other Nexa dealers in other cities are talking the same that Baleno was a last minute decision to come via NEXA then you try to believe such things. |
Yup I don't care two hoots if RMs across dealerships have gossiped and have the same story. Just as I don't give a damn when all salesmen have wrongly explained how ESP functions and what its purpose is across brands and vehicles. Fact is when the news of the Baleno broke out itself, everyone was confident it would sell through NEXA. Nothing last minute about adding more than one car to a dealership. It is kind of an obvious act.
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Originally Posted by Sherlocked Not nitpicking, was just quoting what you said. |
Trying to argue with a single irrelevant point that the Swift handles better and ignoring the host of other benefits that I had mentioned, cannot be misconstrued as merely quoting me.
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Originally Posted by Sherlocked To tell you the truth I haven't sit inside a Brezza but have driven Baleno and could not understand the quality of plastics which you are saying. They are definitely inferior than even a Swift. Seats are just like the Swift and body panels feels even fragile than the Swift which too are fragile in the first place. |
Never said anything about the gauge of sheet metal used. Just referred to the quality of interiors being better than that of the Brezza.
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Originally Posted by avdhesh15 In my opinion, this is a retrofitting / defending of strategy after it has been put into motion. We are trying to make a case for these cars being there when it’s an open secret that it's wrong. Segment wise demarcation was never the strategy of NEXA when launched.
- S-Cross: Agreed. Period.
- Baleno: I am iffy on this one. I personally didn't find it more premium than the Brezza.
- Ignis: Now you are redefining premium and hence there's no point in commenting on this. Ignis is cheap (cheaper than a lot of other Maruti cars) and that's it. |
Like I mentioned earlier, global products with a distinction in positioning are endorsed via Nexa. If you feel S-Cross ought to be the only car on display, then sure. It does hold truer to the premium sense but makes little to no financial sense and does not serve the purpose to slowly uplift the brand's image. Does not take a genius to see what is happening is all I am saying.
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Originally Posted by avdhesh15 I don't think that's happening yet. Pl check the NEXA thread for some of the customer experiences. |
Precisely why I said they need to pull their socks up. My own friends have had to endure a couple of shoddy bookings through NEXA outlets.
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Originally Posted by avdhesh15 It might be speculation but if you read the relevant threads and read Maruti's annual report, you will find hints of it being true. Maruti was banking on S-Cross having a massive impact and when that didn't happen, they went into fire-fighting mode. |
Hahahahaha it might seem pretty to analyze it as such but the truth is you cannot setup a whole chain of dealerships to sell only one product. Even if the S-Cross was a sales success, do you think that would have prompted them to launch a reworked Kizashi or Grand Vitara? No, the brand Suzuki made its intentions on what products it plans to develop and sell, pretty clear. Now Maruti is merely trying to uplift their cheap car image. Unless they launch a sleuth of new cars with fresh styling and features like Hyundai did when it dropped the Santro and began working on sunroof i10, i20, Verna, Elantra etc., they need to go the NEXA way considering Maruti is happily selling cheap barebones cars like the Omni, Alto, overpriced Swift, Ertiga etc. Financially speaking it would be unnecessary to setup a whole different brand for these products like Nissan did with Datsun so they are doing something midway with NEXA and that means that they have to carefully pick the products they choose to position as premium yet steadily broaden the range to gradually uplift the brand's image. Why particular products, get chosen to be displayed at NEXA outlets I have already attempted to point out their distinguishing factors. Add marketing and the service and sales experience and that is all you need. The "fire-fighting" mode you spoke about, is displayed in their wise decision to make sure there are no loose ends and price the products more attractively compared to what they did when they got too ambitious with S-Cross and its launch pricing.
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Originally Posted by avdhesh15 Sir, you are missing the Swift here which is the trump card for Suzuki in EU. By this logic, the new Swift next year should be launched in NEXA but I honestly don’t see that happening. Also, Ciaz, Ertiga etc are sold in plenty in SE Asia so then are we defining global as EU? |
No need for Sir. I ought to be the one calling you Sir
Swift is an old dated product. While it may be a global one, the one we have in India cannot compete with NEXA offerings in terms of features. If NEXA fails to adopt the all new 2017/18 Swift I'd be surprised but that we can only leave to speculation for now. SE Asia is notorious for having several half baked rehashed models. The standards of R&D and product focus and distinction required to sell in the EU is in a different league compared to SE Asia. The Ciaz never truly succeeded the SX4 sedan IMO with its poor chassis dynamics it would have been absolutely trashed in first world markets like the UK.
All I am trying to point out, is that there is a difference between the cars endorsed by NEXA and the other Marutis. I have outlined it fairly well in my opinion. Whether or not they are truly premium is debatable and I'd probably say not. That said, I don't find NEXAs strategy too confusing here. Perhaps I could be the only one.