Times of India? Nope, VW of India. EDIT: Vibrating ad on 11 Sept 2012 (Pg 26)

greenh0rn · 11th November 2009, 20:22

Just caught the TVC on HBO- lousy ad. They could have done much much better- after today morning's heroics!

KRf1 · 11th November 2009, 20:32

Yeah the TV ad is not that great , but it sort of of highlights all their cars . Individual ads for each of their cars could make a greater impact .

anjan_c2007 · 11th November 2009, 20:39

They were successful in Goa when under Portugese rule (till 1961) and then they tried an entry planning to set up the plant in Andhra Pradesh, a few years ago. The alleged bribery and scam there scared the hell out of VW but they have now started on a clean slate with their 2009 entry through Maharashtra.
Wish VW a smooth sailing, in their long innings now.They should not repeat the Skoda saga ditching the brand loyalists with infated spares bills.

MutantX · 11th November 2009, 20:39

guys! will VW make cars that common man can buy! When I go shopping for Maruthi/Hyundai/Honda, will i also be able to consider VW within my scope!

anjan_c2007 · 11th November 2009, 20:42

Quote:

Originally Posted by MutantX

guys! will VW make cars that common man can buy! When I go shopping for Maruthi/Hyundai/Honda, will i also be able to consider VW within my scope!

They have the B segment Polo to be made in India and launched sometime in 2011 that may be priced in the 5L bracket.
These advertised (the Touareg, Jetta and New Beetle) are CKD /FBU imports and so the quick launch.

d_himan · 11th November 2009, 20:45

Quote:

Originally Posted by theragingbull

That's a great marketing strategy. First look at the newspaper, and i thought it'd be just a front/back page ad. But then i was shocked to see more of VW on every alternate page!

That's helluva money for advertising! they could have invested this money on the Polo and make it even cheaper for us!

Is the advertising worth it? 7 pages of this thread in just 6 hrs justifies it.

5.3 Crores to be exact was the money paid for the 'roadblock' advertising. Definitely bang for the buck!

Sudan_NFS · 11th November 2009, 21:06

So many of you had a question about, what is Das Auto? which means "The car".

So already VW has started to confuse us with German

.I hope VW doesn't fool us with their products.

Below is the link
VW’s new tagline: ”Das Auto” - MotorAuthority

MutantX · 11th November 2009, 21:22

And also the advertisement on TV. they have it played every 10-15 minutes on many channels! I do not understand why, but VW surely want to make it big in India!

amit mohan · 11th November 2009, 21:33

I think VW and Porsche have cross equity ownership i.e. that both the companies own large equity in each other and most probably one owns the other. This might explain the similar advts.

McLaren Rulez · 11th November 2009, 21:37

Talk about entering with a bang! Amazing ad campaign from VW. And the smart bit is that the ad campaign itself has got people talking which means even more publicity for VW.

vkochar · 11th November 2009, 21:38

The TV Advert might have been taken straight from Porsche - BUT why not ?

First of all Porsche is now owned by the VW group so hence the copy or idea.

Secondly - In India Porsche advert is not being aired so no one knows about it. Me being an Auto Buff saw the porsche Ad first time in my life on Youtube.

akj53 · 11th November 2009, 21:41

Whatever the cost, VW got what they wanted. The ad delivered the message with a sledge hammer punch and established the brand in ONE DAY. So it was money well spent. I salute the persons who initiated this idea and who authorised the 'Go Ahead'.

Also it was spent better than paying a handsome amount to some good-for-nothing film star. Hindustan Lever is supposed to have paid Aish and Abhishek a mind boggling 25 crores for a Lux TV ad. Does any body even remember the ad. Did any body initiate even a single discussion about that. That was money down the drain.

By this VW has announced their presence and established their size as the largest auto maker in Indian public's mind. It also confirms that VW is here to stay as a serious player. It also informed the public about various new technologies.

Granted some of these technologies are already available in the market, but most of customers buy them without being aware of their function and benefits. Heck even the sales staff does not know about most of the technical stuff. The ad has also increased the technical awareness. I can now imagine asking customers from a Maruti or Tata salesman if their car has DSG box or a TSI engine. Just imagine the replies they would be getting from the sales staff. The number of posts on our thread "Comedy of Errors on India Dealerships" in going to increase suddenly.

Let us stop worrying about the money they have spent. Large MNCs have very deep pockets and this is small change for them. And they will a very very large adv. budget as the real blitz is going to roll out now.

Let us look forward to the customer benefits. As world's 2 largest car makers begin their full fledged Indian assault, more and better competition will mean better products and better services at lower prices. Dealers wil stop making arrogant comments like 'Honda is Honda Saar'. And VW is too experienced a company with too much money at stake so we can also rest our doubts about
not getting proper A.S.S.

Let us all now welcome Volks Wagen.

herculesksp · 11th November 2009, 21:48

Hmmmm, was looking out on youtube for VW ads. Most of them are this horrible.

Guess they stuck to the same ad agency for India.

sabynag · 11th November 2009, 22:17

At the time of launching "people's car" campaign, the cheapest car VW has in any of its dealership costs around 12.7 lacs ex-showroom.

The roadshow seems mis-timed. They could have done it close to the launch of Polo.

FlyingSpur · 11th November 2009, 22:18

By the way, doesn't anyone remember Audi's "The Idea Behind Audi" in most newspapers and magazines around the launch of the new A4 ? It wasn't this in-your-face of course, but I was quite impressed with their effort. It had it's own appeal. VW's effort is more mass-market in its approach.

11th November 2009, 20:22	#136
greenh0rn BHPian Join Date: Feb 2005 Location: New Delhi Posts: 427 Thanked: 149 Times	Just caught the TVC on HBO- lousy ad. They could have done much much better- after today morning's heroics!
	() Thanks

11th November 2009, 20:32	#137
KRf1 BHPian Join Date: Apr 2009 Location: NCR / BLR Posts: 339 Thanked: 3 Times	Yeah the TV ad is not that great , but it sort of of highlights all their cars . Individual ads for each of their cars could make a greater impact .
	() Thanks

11th November 2009, 20:39	#138
anjan_c2007 Distinguished - BHPian Join Date: Jul 2008 Location: India Posts: 8,335 Thanked: 20,656 Times View My Garage	They were successful in Goa when under Portugese rule (till 1961) and then they tried an entry planning to set up the plant in Andhra Pradesh, a few years ago. The alleged bribery and scam there scared the hell out of VW but they have now started on a clean slate with their 2009 entry through Maharashtra. Wish VW a smooth sailing, in their long innings now.They should not repeat the Skoda saga ditching the brand loyalists with infated spares bills.
	() Thanks

11th November 2009, 20:39	#139
MutantX BHPian Join Date: Sep 2009 Location: Madras Posts: 868 Thanked: 93 Times View My Garage	guys! will VW make cars that common man can buy! When I go shopping for Maruthi/Hyundai/Honda, will i also be able to consider VW within my scope!
	() Thanks

11th November 2009, 21:06	#142
Sudan_NFS BHPian Join Date: Aug 2009 Location: chennai Posts: 759 Thanked: 16 Times	So many of you had a question about, what is Das Auto? which means "The car". So already VW has started to confuse us with German.I hope VW doesn't fool us with their products. Below is the link VW’s new tagline: ”Das Auto” - MotorAuthority Last edited by Sudan_NFS : 11th November 2009 at 21:08.
	() Thanks

11th November 2009, 21:22	#143
MutantX BHPian Join Date: Sep 2009 Location: Madras Posts: 868 Thanked: 93 Times View My Garage	And also the advertisement on TV. they have it played every 10-15 minutes on many channels! I do not understand why, but VW surely want to make it big in India!
	() Thanks

11th November 2009, 21:33	#144
amit mohan BHPian Join Date: Mar 2006 Location: new delhi Posts: 40 Thanked: Once	I think VW and Porsche have cross equity ownership i.e. that both the companies own large equity in each other and most probably one owns the other. This might explain the similar advts.
	() Thanks

11th November 2009, 21:37	#145
McLaren Rulez Senior - BHPian Join Date: Dec 2007 Location: Mysore Posts: 3,390 Thanked: 5,107 Times	Talk about entering with a bang! Amazing ad campaign from VW. And the smart bit is that the ad campaign itself has got people talking which means even more publicity for VW.
	() Thanks

11th November 2009, 21:38	#146
vkochar Senior - BHPian Join Date: Aug 2006 Location: Delhi / Agra / London Posts: 2,146 Thanked: 819 Times View My Garage	The TV Advert might have been taken straight from Porsche - BUT why not ? First of all Porsche is now owned by the VW group so hence the copy or idea. Secondly - In India Porsche advert is not being aired so no one knows about it. Me being an Auto Buff saw the porsche Ad first time in my life on Youtube.
	() Thanks

11th November 2009, 21:41	#147
akj53 BHPian Join Date: Mar 2009 Location: NOIDA, Manchester & Cardiff Posts: 585 Thanked: 92 Times	Pearl Harbor like attack. Whatever the cost, VW got what they wanted. The ad delivered the message with a sledge hammer punch and established the brand in ONE DAY. So it was money well spent. I salute the persons who initiated this idea and who authorised the 'Go Ahead'. Also it was spent better than paying a handsome amount to some good-for-nothing film star. Hindustan Lever is supposed to have paid Aish and Abhishek a mind boggling 25 crores for a Lux TV ad. Does any body even remember the ad. Did any body initiate even a single discussion about that. That was money down the drain. By this VW has announced their presence and established their size as the largest auto maker in Indian public's mind. It also confirms that VW is here to stay as a serious player. It also informed the public about various new technologies. Granted some of these technologies are already available in the market, but most of customers buy them without being aware of their function and benefits. Heck even the sales staff does not know about most of the technical stuff. The ad has also increased the technical awareness. I can now imagine asking customers from a Maruti or Tata salesman if their car has DSG box or a TSI engine. Just imagine the replies they would be getting from the sales staff. The number of posts on our thread "Comedy of Errors on India Dealerships" in going to increase suddenly. Let us stop worrying about the money they have spent. Large MNCs have very deep pockets and this is small change for them. And they will a very very large adv. budget as the real blitz is going to roll out now. Let us look forward to the customer benefits. As world's 2 largest car makers begin their full fledged Indian assault, more and better competition will mean better products and better services at lower prices. Dealers wil stop making arrogant comments like 'Honda is Honda Saar'. And VW is too experienced a company with too much money at stake so we can also rest our doubts about not getting proper A.S.S. Let us all now welcome Volks Wagen. Last edited by akj53 : 11th November 2009 at 21:46. Reason: formatting
	() Thanks

11th November 2009, 21:48	#148
herculesksp BHPian Join Date: Sep 2006 Location: Bangalore Posts: 373 Thanked: 241 Times	Hmmmm, was looking out on youtube for VW ads. Most of them are this horrible. Guess they stuck to the same ad agency for India.
	() Thanks

11th November 2009, 22:17	#149
sabynag BHPian Join Date: Aug 2009 Location: Bangalore Posts: 218 Thanked: 2 Times	At the time of launching "people's car" campaign, the cheapest car VW has in any of its dealership costs around 12.7 lacs ex-showroom. The roadshow seems mis-timed. They could have done it close to the launch of Polo.
	() Thanks

11th November 2009, 22:18	#150
FlyingSpur Senior - BHPian Join Date: Dec 2007 Location: Bay Area, CA Posts: 3,934 Thanked: 1,422 Times View My Garage	By the way, doesn't anyone remember Audi's "The Idea Behind Audi" in most newspapers and magazines around the launch of the new A4 ? It wasn't this in-your-face of course, but I was quite impressed with their effort. It had it's own appeal. VW's effort is more mass-market in its approach.
	() Thanks