This thread has generated an unprecedented amount of interest and rightly so. The Tiago truly seems like the start of the next generation of Tata cars.
Had an opportunity to TD the Tiago in Petrol. Must say the co-ordination between the call centre, dealership and the sales executive was quite seamless. I have taken TD of Tata vehicles earlier and this was by far the best experience.
Some apprehensions I had and the outcome of the TD are presented below:
1)
The engine (petrol especially) - The engine certainly let me down (personally). The vibes on the steering, gear lever and dash felt odd. They are not so visible at higher RPMs / speeds (above 30-40 kmph), but they do distract you from a pleasant driving experience at low speeds. Having been used to a petrol from a Honda City and the Kappa engine from Hyundai, may be my expectations were high - and these vibes may not matter to a first time car buyer.
2)
Interior space - If Tata had to carry forward anything from the Indica, it was the interior space and somehow they missed that. If indeed the floor plan is shared with the Indica, I wonder where the space disappeared? The front seats are very comfy with just the right amount of support. But the rear seats felt a little too short on under-thigh support (I am about 6 foot tall). The rear leg room and under-thigh support are in all probability manageable for anyone 5'8" or less - so decide on the car basis who will occupy the rear seats.
3)
The AC (noise and performance) - The demo car had done a fair but of running and it was the 4th TD for the day. It was a hot Mumbai afternoon (around 4 PM) and the cabin was impressively cool. In the course of the TD, I switched off the air-con and re-started it after about a minute. A - there was no significant drop in power : B - the AC cooled back the cabin very quickly. Overall impressed with performance. As regards the noise, I certainly did feel it was on the higher side (again - my benchmark is a Honda City). At speed 3, the noise reached an unacceptable level.
Now with the apprehensions out of the way - here is a full low down of the car:
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IMPRESSIVE quality interior: Had seen the car extensively during the Auto Expo (in person), but to see it on a production car was very very heartening. No 2 ways about it. Tata has probably reached Grand i10 levels of interior quality and in the process jumped
2 generations in interior quality.
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Superb sounding audio system: I played around with the audio (listening only to the FM channels). The reception quality was top notch - not a single crackle or hiss. The audio was impressive in it own right. Mind you, I have worked with audio manufacturing companies earlier - so I can say this with some benchmarks. This is by far the best audio system south of a 15 lakh car. Period.
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Sublime ride quality: The roads around south Mumbai are in-famous for a mixture of asphalt, concrete blocks and full concrete roads (plus the regular craters

). Amidst all this, the car performed beautifully, with very little vertical movement and almost no suspension noise intruding the cabin.
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Super steering wheel: When someone talks about a "moment of truth" while experiencing a car, the steering wheel and the ergonomics of the driving position are very important. On the Tiago, the steering wheel was an absolute delight. Though the steering felt a little high-set, this is one amazing wheel.
Since the official review is so comprehensive, there are only a few other minor things that I noticed:
- The paint / coating on the door release latch appeared to be slightly fading. Since this is an area often used, I won't be surprised to see this lose shine after a few thousand kms.
- The door grab handle looks very well made - but felt a little hollow and did not feel like it will hold up the constant use.
- The snap action of the hand brake lever (both on and off) gave a feeling of well put together car. There was no slack and the lever pivoted beautifully.
- The design team had not left a single area untouched. Despite having to live with the pull type door locks, it was heartening to see even those pull-up locks being designed nicely - brilliant!
In summary: The Tiago is a brilliant effort from Tata Motors and deserves to do well. The segment alternatives like Celerio, i10 (not Grand i10) are not even close in terms of overall appeal. All praise to Tata despite the above highlighted short-comings.
PS: If you are the sort who likes under-dog comeback stories - the Tiago may well turn out to be one. I for one, am rooting for the under-dog!