JD Power shuts down operations in India & South-East Asia

According to a media report, US-based marketing information services company JD Power is shutting down its operations in India and South-East Asia.

JD Power is known for conducting automotive surveys such as Vehicle Dependability Study (VDS) and Initial Quality Study (IQS). VDS is a measure of problems experienced after 3 years of ownership, while IQS is a measure of issues experienced within the first 90 days of ownership.

The company also conducts surveys of dealership service and customer purchasing experience. The APEAL survey is a measure of the customer's attitude towards a vehicle's attributes.

JD Power also conducts customer-centric research of marketing and advertising firms.

JD Power was founded by James David Power III in 1969. In 1988, the company set up a joint venture in Japan and in 2006, it expanded into China and other Asian markets.

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