TD of New Ford Fiesta Diesel (aka Ford Fiesta DOA or Ford's version of the Jazz) So, I have been getting multiple calls from Harpreet Ford Gurgaon to TD the new Ford Fiesta since I had registered my interest on the Ford website a couple of months ago.
As I anyhow needed to get my Ford Fusion serviced, I told them that I would do a TD when I visit the service centre which is just behind the showroom. They don't seem to keep a record of their calls, because I received at least 2 more calls after that about arranging a TD.
Anyway, there I was at Harpreet Ford after driving through all sorts of flooded muddy road to get to their service centre entrance. (Go round the front to their showroom, and you'll be greeted by a road with red tinted sewage! Pipe burst was the pity comment of the guard sitting there)
It's around 10.30am, and I am the only visitor there in the showroom, standing next to the NFS. Takes at least 5 minutes before one of the sales staff decides to come over and ask if he could help. Told them about the calls etc, and asked to arrange a TD of the Diesel version. Since I'm the only one there, not really a problem for an immediate TD.
Looks - I guess this has been talked about enough already on this forum, and all I can say is that I liked the car in the photos, and still like it in the flesh. But beyond this, things kinda started going downhill for me :(
Sitting inside the car (Titanium Plus), I immediately just felt that it was too small for me. I don't know if is the dark coloured interiors, or the wraparound feeling from the dashboard and seats, or the shape compared to my Fusion, or what?
Tried sitting in the back, and was appalled at how cramped it felt (I'm 5' 11''). I have been in the back of any number of Ford Fiesta (classic) taxis, and never felt this way, is the NFS really bigger than the car it replaces?
Couldn't get the Bluetooth to work with my phone, nor with the phones of two of the salesmen. Tried another car, and it worked for music and dialing out, but not for receiving calls. Though this may be because I have a dual SIM phone? Hmmm. The plastics were only just okay, really not what I'd expect in a car this price.
The TD itself was fine. This is the first time I've ever driven a diesel car, and really couldn't make out much difference except maybe for a bit of engine noise when starting off. Fairly comfy driving position, nice feel to the steering, though I could easily tell it was EPS rather than good old HPS. Nice clear instrumentation, but what's with the wierd shaped hood(s) over the dials! Drove over some typical potholed Gurgaon roads and the car felt just fine. Sales guy said the GC is only 156 mm - maybe that's why it's not mentioned on the spec sheets!
Looked in the boot and before I could ask, sales guy says the spare is only 14 inches. He says it is smaller, so that customers should only use it as a temporary until the puncture is fixed. Uhhh...if you just gave me a normal 15 inch alloy like the other ones, then it wouldn't matter would it?
Asked the salesperson how many bookings they have had for the NFF and he said around 20-25. Almost 10 days since the launch and only 25 bookings at the only Ford dealer in Gurgaon? Wonder how many of these were pre-launch bookings!
I have yet to see a single Ford advert in the press or TV for this new car - most people in my office haven't a clue about the new Ford Fiesta. New Verna Fluidic - yes, heard of that! Vento? Definitely heard of that. New Ford Fiesta? Nope, why have they launched a new car? You mean it actually costs more than the new Verna and VW Vento? No way!
Perhaps if Ford had spent as much effort on launch execution as they did on planning the webcasts and emails, people might actually know that they had a new model out...Seems like the Ford marketing chaps are expecting to sell cars on word of mouth only?
So, after the TD, here's my conversation with the sales guy about the accessories shown in the brochure:
Me: "Nice looking scuff plates, how much do they cost?"
Sales guy: "No idea, we have not yet got the accessory prices"
"Is it possible to get leather seats?"
"Yes sir, it is optional, but no idea about the price"
"What is the extended warranty available?"
"There is standard 2 year warranty, but we have not yet got the prices or details of any extended warranty"
"Is there a Total Mainteance Plan available?"
"Sorry, we have not yet got the prices or details of that"
"What about corporate discount? I work at xxxx"
"Yes sir we have corporate discount for xxxx, but not for new Ford Fiesta"
"O...K... what about Ford customer loyalty discount, after all I am currently driving a Ford?"
"Sorry sir, we don't have that for new Ford Fiesta"
Can you believe, it's 10 days since the official launch of the car, and the sales guys have no idea about cost of accessories, extended warranty, etc?
According to the photocopied pricelist, in Gurgaon a new Diesel Titanium Plus is Rs 11.53 Lakh on the road (if registered in Delhi, it costs even more). This after cost cutting on the spare tire on a 11 lakh car? Oh c'mon guys. And there is a Booking Cancellation charge of Rs 2,500 mentioned on the pricelist.
All the gadgets, Pull Drift Compensation and other whizbang stuff are cool, but the interior size somehow felt too small for me - and if I have to trade in my Fusion for a new car worth upwards of 11 Lakh, I want it to feel like a step up, not a step down!
All this has the makings of a real miserable flopshow, and another Honda Jazz case. And Ford actually should have learnt from their own Fusion shouldn't they have? Perhaps some business management guru will write this up as a MBA case study for how not to launch a new car in India.
As for my own plans on buying a new car, here are the options I now am looking at:
1. Continue with my trusty but not yet rusty Fusion, and wait for the 2012 Ford Focus which may be the type of upgrade I am actually looking for, and hope like hell that Ford gets its pricing right next time around.
2. Give the Vento a go, and just wait out the waiting period for delivery. Or maybe the ANHC. (Sorry, but just can't go for the Verna Fluidic if its handling is anything like the older Verna)
3. Spend a bit more and go for a Chevrolet Cruze!
4. Spend even a bit more and maybe go for the Renault Fluence (Petrol)! |