So i went ahead and test drove the Ford EcoSport, and came back mighty impressed- as no car in India matches the value proposition AND lust factor that this little Ford offers. Ford's future in India depended on this car, they realized that too and have created a gem of a package with multiple engine options straddling a budget that is not only wide (INR 5.6-9 lakhs) but has also seen most action, having experienced the largest number of launches in the recent past as Indian consumers with increasing disposable incomes move up the value chain for premium vehicles.
Exteriors- This is right sizing in an entirely different concept. Ford brands the Ecosport as an urban SUV and this is perfectly so. The size is perfect for a city focused vehicle, and it looks great from any angle- an aggressive front, stylish rear, chunky wheels, 200 mm ground clearance and 550 mm water wading capabilities and good amount of plastic cladding further reinforcing its pseudo-SUV credentials. The colors offered are standard Ford spec (red, grey, white, black, chill, silver) with one new addition- an electric blue. The build quality is very very good, doors close with a thunk, paint quality is excellent, and shut lines are perfectly fit. Bottom line- the Ecosport looks twice its price.
Interiors- This is where other vehicles fail the test, but not the Ecosport. While interiors are a straight lift from the much more expensive Fiesta, the quality has remained the same which is a good thing. The central console looks like a mobile phone, with a preponderance of buttons that will take time to get used to. The doors plastic moulds are padded over, the electronic controls have a nice positive click to them. Two interior color trims are available, the top end model has an all black sporty theme, while other variants get a black-grey combo. The latter combination offers a more airy experience, and breaks the general black monotonous look. The front seats are very comfortable, the high seating position gives a great view of the road. Rear leg room is surprisingly better than the larger Fiesta, and the seats offer good thigh support. The boot is adequate at 375 litres, the rear seats split and fold to liberate even more space, however it is a narrow car, so seating 3 abreast is going to be difficult. I only wished the driver armrest was wider and better quality, and that Ford would have Indianised the wiper and indicator controls .
Mechanicals- The Ecosport comes in 3 engine options- a 1.5 petrol and diesel (that do duty in the Fiesta) and the revolutionary 1.0 Ecoboost turbo petrol that combines the fuel efficiency of a hatchback with the power of a large capacity engine. There is a twin clutch autobox on offer with the 1.5 petrol too- hallejullah for the ladies.The 123 bhp Ecoboost petrol would be the engine of my choice, having seen the tepid performance of the 1.5 liter duo in the Fiesta, but all test drive vehicles available currently are diesels so my feedback limited to this variant only. The 1.5 liter engine puts out 90 bhp in fairly linear manner. Happy to see that in modern CRDIs they are slowly able to take out the jerky response characteristic so far- after the Amaze, here is another engine with minimal turbo lag, perfect to drive in the city. I couldnt take it to the highways to test top end power, but in the little time i drove, i did feel a lack of urgency in throttle response. The gearbox is smooth, the clutch is soft, the brake feel was good and the diesel clatter is limited. The ride is pliant, but not as good as the Duster, and this is the first Ford i have driven that has a lifeless steering.
Features- The Indian consumer today is highly educated. A few years back, we hardly understood any features, but today the formula to succeed in the Indian car industry is- design+ features. Look no further than the Verna. Ford has loaded the Ecosport to the gills giving competition to the German luxury troika- ABS, 6 air bags, hill descent, leather seats, 60-40 split fold, Microsoft sync for your phone, key-less start, climate control, tiptronic in the auto variant- the list is really really long.
Ford claims an ARAI fuel efficiency of 15.8 kmpl for the 1.5 liter petrol, 18.7 kmpl for the 1.0 liter Ecoboost, and 22.7 kmpl for the 1.5 liter diesel. All these are great figures considering the wide tyres and 1250 kgs+ bulk of the Ecosport. No vehicle in India has made best use of the Indian government's below 4 metre car benefits as the Ecosport. Perfectly sized, well priced, loaded with features, with a range of fairly economical engines and head turning looks, there is no way this can but not be among the top sellers in India. Entry level sedan,s premium sedans, premium hatchbacks and crossovers- all will feel the heat from the Ecosport. The other sub 4 meter suvs- Quanto and Premier Rio will shrivel up and die in shame.
Duster- done and dusted? I think so for the time being, as it was an overpriced product. The Ecosport betters the Duster by doing all that the Duster does equally well, at a far lower cost with added features. Having made an excellent product, all is up to Ford's service now. Can anything better the Ecosport today? Not in the near future, but looking forward to what Maruti and Hyundai will offer by 2014 in this segment. Till then for this Ford, it is- Veni, Vidi, Vici