re: Team-BHP SCOOP: Maruti Ciaz / YL1. Scoop Pics on Page 99 Quote:
Originally Posted by ad3952n I beg to differ Ramesh, For every brand a developing country comes as a hope of new customer base. Agreed to the fact that they ventured here late but they did not intentionally focus on the commercial customers. It is but obvious that any car brand that has entered India so far, has come with a aim to appeal private owners but due to competition there were certain models that eventually acquired the label of Taxi/ Cab here. Let me tell you, Ertiga was launched in April 2012, it was clearly mentioned by the company not to provide it as a commercial vehicle during the initial period just to avoid this car to be stereo-typed as a Taxi/ Cab design. The reason for cars entering the commercial sector is that there is mass expansion of business in India in all sectors. Today you can find even a Honda City, BMW, Benz etc with a commercial number plate but that does not mean that these brands have shifted their focus from private to commercial customers.
If you are saying Toyota ventured into India with a Taxi like vehicle Qualis, then did TATA launch Indica with an aim to appeal the commercial buyers only?
Innova by far is the bench mark MUV in India in my view and rest all are off-shoots in some or the other way. Though Innova's present design is not to my liking and even Corolla is a fairly decent car.
Please clear my doubts here, Under which heads does Etios appear as sub-standard? Is it the integrated head rest, the vertical air vents of AC, something in technical terms or is it competition of the segment? Regarding the interiors, let me tell you, any car that is kept unkempt will appear to be a crap. However, if we keep a car in clean and good shape, then nothing of this sort can happen. I own a 3 year old Honda City Ivtec, and my drivers keep the interiors clean and even I take interest in regularly vacuuming them. If in case an Etios is driven in commercial agencies then for sure it will be dirty and this can apply to any commercial vehicle in India right from a state transport bus to a government 3 wheeler.
Also, Toyota has not side lined the Indian market, and this is evident from the launches of Fortuner, Camary et al. Also, let me settle one more thing here, Suzuki is surviving in India because it was the 1st foreign automotive brand which entered India in 80's with Maruti's joint venture. At that point of time, the competition was minuscule here as there were only 2 brands i.e Hindustan motors and Fiats with a couple of Standard cars too. They have learnt the actual success tactics and except Kizashi, all their cars were/ are sold decently.
Coming to Hyundai, They have the best fit and finish and are competitively priced in comparison to Toyota, hence they sell more in volumes. Plus, If Hyundai's list of cars is compared to Toyota (on basis of India market)then it's way longer. You may count vehicles of Toyota on fingertips but you need to write down when you recall Hyundai's list and same applies for Maruti.
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Dear ad3952n
With due respect to your views, you are killing your own argument when you say Toyota gives due importance to Indian market by selling Camrys and Fortuners. Let me tell you why. You would agree success is nothing but market share and numbers. If Toyota is giving its best in Indian market, and still not able to find a market share of more than 5% and could not find more than 1 car (Innova) in top 20 models sold in India (Refer August 2014 Car sales numbers) and way behind the market share of many manufacturers than you would have to call them that they lost it, which in my opinion is incorrect and instead I am saying that they are not fighting the battle properly.
As regards to Etios, it is a better looking car and has a better engine. Still why are they so behind Desire, Amaze and for that matter even Xcent. You may have different view point, but IMO and many others would agree to it that its failure is due to its bad interiors which makes pvt. car buyers avoiding it. Again Taxi segment is helping them as they have no value for interiors.
Coming back to Maruti, all their cars, they take care of interiors look and quality (to suit Indian Customers) and that is the reason they are hit.
Argument of Maruti's advantage being first foreign company in Indian soil is no more valid. All others also (Including Toyota) now spent more than 10+ years in India, and they can't keep hiding their failures forever under this disguise.
Internationally they have better cars than Suzuki. But their Indian strategies are to blame for their failures. Have a look at Toyota Corolla numbers after "Upgrading" - You would tend to agree with me.
Last edited by Rudra Sen : 9th September 2014 at 21:15.
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