Re: 2021 Tata Safari Review Quote:
Originally Posted by vigneshkumar31
If the Hexa came wrapped in a shell anything like the Safari Storme, it would've plundered the market, despite weight, mileage or any other secondary parameter.
The Safari'21 is a good MPV that looks like an SUV.
The Hexa was a good SUV which looked like an MPV. |
Since we are going back into history I think a lot of this has to do with the market perception. Back in the day when Tata took a decision of neglecting the SUV lineage(SAFARI) and built and marketed a crossover(Aria) believing it had better potential it was a big mistake. The pricing too was added recipe for disaster. Mahindra learned from it marketed their crossover(Xover Utility Vehicle) an SUV, got their pricing spot on.
Tata then after much delays went back to building the Storme which in spite of being built on the same Aria platform retained the overall looks of the Safari but the design was called "dated" and while I have loved all previous iterations of the Safari with that unappealing grille the Storme was "too little too late" in spite of having overcome a lot of the DICOR complaints.
The Hexa though a very valiant effort was a move that I felt had a better chance if they used to further evolve the Storme would have given better results as the Aria's proportions would never be able to translate to the public image of an SUV while the Storme always had that potential and given both were on the same platform the efforts would not have been different. If they had plonked in the same automatic mated to the same engine and added some of the refinement and given the same treatment on the looks.
Fast forwarding to the 2021 Safari I think they went overboard on the Land Rover lineage but sticking the Safari moniker made all the difference. I wish they had learnt some of the other things that worked for the Hexa too. In my opinion what they missed was:- - Stretching the platform to its ful 4.8 m length and adding a bit more height which would still not affect the looks but would improve space and luxury
- An independent rear suspension improving the ride to Hexa standards
- A proper 4x4 to improve the SUV credentials
Above all with the slew of new launches they have they also need to address viability of these cars especially in context of existing owners because the Toyota brand was built on service and resale and looking at their ambition of premium cars I think they need to learn sustainability and resale is also a big part of premium experience at least in the India context. Quote:
Originally Posted by krishnakarthik1 Tata never needed the Hexa or the Harrier or this new Safari.
All it need to do was to give the Safari Storme front facing rear seats, 10 speaker JBL audio, 6 air bags and the 6 speed superb auto gear box in the Hexa. It would have done what Seltos did to the market and saved them crores of investment into this new R&D.
But hey, who can blame them, Tata was just being Tata. |
Actually they did not need the Aria. The above Safari Storme would have been successful in 2010 not in 2021.
I think the Hexa is a crossover trying to lean towards being an SUV. The Safari 2021 is an SUV that left out some key credentials mostly for cost reasons.
What Tata should learn from history is that:- - The market loves an SUV with the Safari lineage their biggest marketing opportunity.
- They should also remember while the Hexa and Aria did not set sales charts on fire they did set the benchmark for luxury and refinement which is an opportunity to help elevate their entire SUV offering especially the Safari
- The current Safari got a good market response but to sustain it needs to improve the SUV fundamentals which can affect perception and positioning
- The Safari while space might not be addressable the refinement and ride are definitely good targets
Last edited by nainan : 26th March 2021 at 12:35.
|