Originally Posted by mukul32
It is true only Sony have had the brand appeal AND quality to give it back to Apple, but they couldn't actually do it, yet.
I'm afraid I feel the Z3 was the last legendary phone and the Z5 the last great phone made by Sony. They just don't seem to be going anywhere near those standards today.
Great post! They will, if any company can prove their expertise and quality it would be Sony. Its the only Japanese company that beats Europeans when it comes to a combination of durability, quality and feel and that's saying something. They spend big when it comes to R&D and that is something no company does today, Samsung and LG made their fortunes by copying Sony and decreasing the quality of input so as to undercut the price. I respect Akio Morita's vision and their subsequent near world-domination until the mid-90's. America was their biggest market for televisions & Walkman until then with Europe & India coming 2nd & 3rd.
Coming to the higher-pricing, its how things should be if everything were to be fair & legal. If you remember Ericsson is in the process of suing Xiaomi for violating patents, Xiaomi like every other Chinese company just blatently copies without acquiring the legal paperwork and giving royalty. They are also in the midst of many lawsuits in their home ground because they simply do not have enough patents to protect their product. In the global production scenario its essential that one either invents, or gives gratuity to those that invent, the figures stack up like this :
Xiaomi Patents : 5000+
Samsung Patents : 11,000+
Sony Patents : 33,000+ (they own almost every telecommunication technology patent because of their past collaboration with Ericsson & outright purchase of all patents developed during the joint venture)
This shows that Sony has paid for all the patents related to GSM/LTE/CDMA class of signal technology and more. Their patents in their newly formed Sony Mobile entity will also run into a few thousands additionally. A company that has no expenditure by means of R&D which leads to thousands of man-hours of trial & error, yet also not legally giving the patent holders their due like much of these Chinese firms do, naturally have the ability to sell their phones cheap. They source the chipsets from location A, camera lens from location B, body shells from location C and screw them together and voila! Their homeland will also protect them ferociously because its how their economy functions.
That apart I'm not using the above statements to justify high pricing by Sony, I don't think they've ever done well with their mobiles, so why should that change now. They made smaller-sized Androids from 3-4 inches and they never sold because Samsung & Chinese brands came out with LCD TV sized phones. The Z3 Compact which is a terrific phone to hold and use was never bought during the size-craze era and now they didn't bring in the Z5 Compact this time around as a result. Excellently specced phones like the M5 Dual, M4 Aqua Dual, and like you said the Z3 which were all priced very moderately for their time, didn't sell. Even today I feel the Z5 and Z5 Premium are the best phones in their class, period. At about 40k & 50k respectively they propose terrific value with class leading technology but who is buying them? Sony remains a company restricted to a limited fan-base and we buy because Its a Sony, that's about it.
As for what you've written, I have to agree there for the most part.. but its not the sole reason for the sales failure, its also because Samsung is en-vogue now, they've penetrated the market better in most countries by consistently selling cheap phones to begin with and now with the ultra-expensive ones whereas Sony always took the premium route. I personally wouldn't take a Samsung even if given for free, I hate what they've done with Android but that's just me.
Now the future of X, we shall both wait and see. The company has the ability to make quick changes to the line-up, and the pricing should get corrected in under 4 months time (not that it would boost sales). I hope just like M & Z Series that the X also gets waterproofing universally, and also a more premium positioning with 4K recording, fingerprint reader & newer USB standards. The reviewers (Indian ones specially) must also get over their excessive love for anything Samsung, it is nauseating to watch.